Understanding the difference between Facebook reach and frequency and Facebook auction is key. In this #MarkekoMonday, I explain basic and fundamental aspects of reach and frequency you should know: https://youtu.be/Oh8LFtb4j1A Below you will find additional...
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Facebook Pixel: Events vs. Parameters #MarkekoMonday
For this #MarkekoMonday, we cover Facebook Pixel: Events vs. Parameters. If you are on a mobile phone and have free Facebook on your data plan, please see video directly on Facebook so that you don't spend data on your plan. https://youtu.be/EuLbzp-bhEk Make sure you...
What’s Comming in 2018 For Markeko and 2017 Results… Thanks To Everyone 🙂
First off I want to wish you all a Happy New Years... and hope you enjoyed your Holidays! It's been a crazy year since I first started the blog and want to really just THANK YOU. 2017 - Highlights If you are short on time, here is quick summary... Community of +3,000...
What Is The Difference Between The Facebookâ„¢ Buying and Planning Certification Exams?
This is probably the most common question asked in our Facebook™ Group and forums: What is the biggest difference between the buying and planning Facebook™ Certification Exams? Which exam should I take... the buyer or planning exam? Which one is easier? So... What...
Why I Think There Is a 50/50 Chance Facebook Rolls Out The Explore Feed Globally and The Reasons Behind It
People are freaking out about the change with the new Facebook Explore Feed. Especially in the 8 countries were Facebook is testing this new feature. Just look at this impact 60 of the biggest Slovak media Facebook pages are having: According to journalist Filip...
The Complete Guide: How to Measure Your Marketing Funnel with Facebook Pixel
This is Part 1 of a 3-series on a guide to improve your sales conversions by understanding how to configure and measure your marketing funnel with Facebook Pixel properly. Part 1 [You Are Here] - The Complete Guide: How To Measure Your Marketing Funnel With Facebook...
Facebook Updates That You Need to Know – August 2017 Edition
So much info... how do you stay up to date with all the changes within Facebook? That is what I am going to try and do every month. I will update you with all new info coming in from Facebook. So that you don't have to waste your time with all newsletters from...
How To Pass The 310-101: Facebookâ„¢ Advertising Core Competencies Exam
Here is a fact: Passing the 310-101: Facebookâ„¢ Advertising Core Competencies Blueprint Exams can be frustrating And overwhelming You don't know where to start. There are over +120 courses on the Facebookâ„¢ Blueprint Course Catalog. And it gets worse Just take a look at...
10 Facebookâ„¢ Certification Exam Answers and Questions With Explanations
As promised, here are a...
Facebook Campaign Structure Guide: Campaign, Ad Set and Ad
Facebook campaign structure is one of the most basic aspects to know when learning about how to properly run ads. It's also a fundamental topic that you have to know for the Facebook Blueprint Exams. How do you set up a campaign? What are the different variables at...