So much info… how do you stay up to date with all the changes within Facebook?
That is what I am going to try and do every month.
I will update you with all new info coming in from Facebook. So that you don’t have to waste your time with all newsletters from Facebook Business, Facebook IQ and other platforms.
One of the most important aspects of getting certified with any of the Facebook Blueprint Certifications is making sure you stay up-to-date with changes within the platform.
Facebook Updates – August 2017
1. Removing Unintentional Clicks From Audience Network
From our experience, launching ads on the Facebook Audience Network is probably one of the cheapest placement for your ads.
The cost per click or CPM is the lowest among all (Newsfeed, Instagram, Messenger – even Video); however, their overall conversions are the worst.
And it seems like Facebook found similar experiences across the board. In order to avoid the unintentional clicks that diluted ad campaigns, Facebook will now look at “drop off rates”.
https://www.facebook.com/business/news/updates-to-clicks-and-impression-reporting
A “drop of rate” is basically the time a user spends on the landing page of an ad. From now on, people who click on an Audience Network ad and spend less than 2 seconds on a destination page, will not count towards your ads.
If you are working in developing countries and stopped doing ads on the Audience Network, I would recommend trying again.
2. Better View Of Total Campaign Impressions
Facebook introduced two new metrics to the reporting:
Gross Impressions
This new metric will capture all billable and non-billable impressions made with your budget. Non-billable impressions are all ads delivered after an advertiser’s budget was spent, served to the same person within a short time, or were detected as fraud.
Auto-refresh Impressions
This new metric will give you an overall view on the right-hand side placements. After a short period of time, most right-hand side ads are auto-refreshed by Facebook. This new metric will allow you to know how many of your impressions came from the browser refreshing.
3. Marketer control for branded content tags
If you are a brand, you will now be able to authorize which post creators can tag you in a branded content post under your Post Settings. You will also be able to have insights
You will also be able to have insights specifically for those type of posts.
You will also be able to have insights on your branded content now. You will be able to see key data metrics such as reach, engagement, total spend, and CPM to determine the effectiveness of your branded content.
4. Formats That Will Be Retired For Boosting Posts
As of September 15th, all of the following “Boost Post” options will be retired.
If currently have a post promoted with one of the following options, you should change it:
- Boosting share of products from shops
- Boosting the share of a story about a for-sale post
- Boosting a check-in on a map, at a restaurant, or in a city
- Boosting the share of a note
- Boosting the share of a poll
- Boosting place recommendations
- Boosting the share of cultural moments
- Boosting the share of comments
- Boosting change of a Profile picture
- Boosting a file upload or share
- Boosting a sports event
- Boosting of a video or image uploaded through the Facebook camera
- Boosting of attendance for an event
- Boosting the share of a video playlist
- Boosting the status of watching a television show, movie, or other types of programming
- Boosting a post from an app posted to a Page’s timeline
- Boosting a political endorsement
5. Buy In-Stream Video Ads on Facebook and Audience Network
This is great news!
https://developers.facebook.com/docs/audience-network/android-instream
You can now deliver video ads specifically to in-stream placements in videos on Facebook, Audience Network or both. You will now be able to deliver ads to a specific group of publishers and creators.
With regards to Audience Network, you will be able to deliver in-stream ads in pre-roll and mid-roll placements now on apps and websites.
6. The Mobile Apps Lifestage and Groups are long gone
Facebook has shut down both of their mobile apps. You will now access all of those same functionalities through the same Facebook app and no longer through Facebook Groups and Facebook Apps Lifestage.
7. Facebook is expanding its Facebook Messenger ads to more countries
Facebook launched earlier this year its ads on Messenger in Australia and Thailand. It has now rolled out Messenger ads globally.
This is a big deal!
When you launch ads through the Ads Manager or Power Editor you will now be able to select Messenger as an option under Placement.
8. Facebook is launching a new platform for shows called Watch
Watch is Facebook new attempt to compete with TV. It will show shows with multiple episodes that you will be able to watch directly on Facebook.
https://www.facebook.com/facebook/videos/10156285678786729/
It even has a playlist so that you can save your favorite shows.
I will be updating this post every month so that you can now the most recent changes in Facebook 🙂