What is Facebook Conversion API (CAPI) exactly? And how does it work? It’s a question I get frequently in our Facebook Group and has become more and more important. Especially with the new changes that are coming with the new iOS14 update. In this post...
Return on ad spend (ROAS) for Facebook is one of the most misunderstood topics within digital community. You are still not sure how to measure your digital marketing efforts? Are your digital advertising campaigns really working? In other words… Are your...
Are WhatsApp Facebook Ads finally coming??? I think so… Honestly, this is much bigger deal than ads to Facebook Messenger. Especially if you are in a developing country in Latin America and Africa. WhatsApp Is The Leading Messaging App Just look at the map...
It can be a very powerful Facebook evergreen campaign – target potential customers with upcoming birthdays. Birthday offers can help you increase revenue or simply give a small token of appreciation to your customer base. It not only works with e-commerce, but...
Understanding the difference between Facebook reach and frequency and Facebook auction is key. In this #MarkekoMonday, I explain basic and fundamental aspects of reach and frequency you should know: Subscribe to our YouTube Channel! Below you will find additional...
This is Part 1 of a 3-series on a guide to improve your sales conversions by understanding how to configure and measure your marketing funnel with Facebook Pixel properly. Part 1 [You Are Here] – The Complete Guide: How To Measure Your Marketing Funnel With...