When to slow it down... and when to punch it! Facebook offers two delivery or pacing options when launching your ads campaigns: Standard Delivery Accelerated Delivery Delivery impacts frequency + budget consumption! Depending on what ad delivery you select, Facebook...
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Facebook Blueprint Practice Exams: everything you need to know about them
Many people have asked several questions regarding the Facebook Blueprint Practice Exams. Here are the answer to the most common questions regarding the practice exams. What are the Facebook Blueprint practice exams? These practice exams are part of the courses under...
8 Tips to quickly prepare for your Facebook Certification Exams
Short on time and don't really have time to prepare for your next certification exam. Trust me. I've been there. You have a couple of days left before your exam and you don't really have time to study, go over the Facebook Blueprint courses and want the easy route....
The 9 best branding Facebook Blueprint Webinars you should watch
These are the 9 best branding Facebook Blueprint Webinars you should watch if you want to get a better understanding of branding best practices on Facebook. They are all available in the Facebook Blueprint Series. EXCLUSIVE BONUS: Start Preparing...
Reach and frequency buying on Facebook
Reach and frequency buying on Facebook is one of the first options that you can select when creating a new campaign. Its main purpose is to help advertisers have a more accurately plan and predict the delivery, cost and reach of branding campaigns. Our people-based...
How does the Facebook ad auction and delivery work?
Facebook ad auction and delivery are unique in that they need to find a thin balance between users and advertisers. Its key to understand how the Facebook ad auction and delivery methods work as it can have huge impact on your ads. Their primary priority is to provide...
How to find the ideal Facebook audience size?
It depends. It's not easy to find the ideal Facebook audience size as it depends on several factors. In this blog post, I will try to guide you identifying how large your audience size should be when your first launching your Facebook ads. It can be confusing to...
Who should take the Facebook Blueprint Certification exams?
One of the first questions I get when talking about the exams is "Who should really take the Facebook Blueprint Certification exams?" In other words, who are the exams geared towards. As you already know, if you read my About Me page, we are in the online educational...
It all started with a Facebook comment…
My intention for this blog is to help other people who are studying for the Facebook Blueprint Certification exams. I recently passed both the 310-101 Facebook Advertising Core Competencies and the 321-101 Facebook Certified Buying Professional and am...