These are the 9 best branding Facebook Blueprint Webinars you should watch if you want to get a better understanding of branding best practices on Facebook.
They are all available in the Facebook Blueprint Series.
1, Brand Best Practices
In this webinar, we will cover:
- Recognize how Facebook’s News Feed is the center of discovery for digital and mobile audiences
- Identify ways to build a brand using sight, sound, and motion on Facebook
- Recognize Facebook’s tools for targeting users to ensure that your brand’s message makes it through the marketing funnel
Duration: 15 mins
2, Brand Awareness: Earning Reach and Attention
- See how the Brand Awareness objective and two optimizations can help you build your brand.
- Learn about the factors that make up a successful brand awareness campaign.
- Learn the importance of reach and attention and their impact on ad recall.
Duration: 15 mins
3, Brand Safety Across the Facebook Family of Apps and Services
- Learn how our policies help to protect our community.
- Learn to block content within Instant Articles, Audience Network, and in-stream video to control content adjacency.
- Understand the tools advertisers can use to control how and where their brands appear.
Duration: 15 mins
4, Build Your Brand with In-stream Video Ads
By attending this webinar you will learn:
- The definition and benefits of in-stream video
- Which ad objectives and placements are eligible for in-stream video
- How to control where your in-stream video ads will run
- How to build in-stream video ad campaigns
Duration: 15 mins
5, Achieving Scale with the Reach Objective
- Understand how Reach can help you show your ads to the largest audience within your budget
- Learn when to use reach and when to use other brand objectives
Duration: 15 mins
6, Achieving Scale with the Reach Objective
- Understand how Reach can help you show your ads to the largest audience within your budget
- Learn when to use reach and when to use other brand objectives
Duration: 15 mins
7, Extend Your Campaign’s Reach with Audience Network
Driving sales is one of the strongest measures of marketing performance. See how businesses are using the power of Facebook and Instagram video and Facebook Canvas ads to drive both brand awareness and direct response.
- What ad objectives, formats, and ad types are available for the Audience Network.
- How to scale your campaigns using the Audience Network.
- How you can implement the Audience Network for your next ad campaign.
Duration: 15 mins
8, Plan Reach and Frequency Campaigns with Campaign Planner
Local Awareness ads are the best way to reach people near your business locations to drive awareness and foot traffic. In this webinar, you will learn:
- The core capabilities of Campaign Planner
- How to get started with Campaign Planner
Duration: 15 mins
9, Getting Started With Facebook and Partner Measurement Solutions
In this webinar, we will cover:
- See how using people-based measurement instead of cookies alone can deliver highly accurate insights across devices and environments.
- Learn about solutions that can help you see how ads are driving value across your entire media spend, both on and off Facebook properties.
Duration: 15 min
If you want to learn more about Facebook Webinar series you can see recordings here. You can also register to new webinars on Facebook Blueprint.
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