What are the different type of Facebook Bid Strategies? Which bidding strategy should you use for your ads? How does lowest cost, cost cap and bid cap differ? When should you use which bidding strategies for your campaigns? If you are wondering how to use Facebook...
When to slow it down… and when to punch it! Facebook offers two delivery or pacing options when launching your ads campaigns: Standard Delivery Accelerated Delivery Delivery impacts frequency + budget consumption! Depending on what ad delivery you select,...
Reach and frequency buying on Facebook is one of the first options that you can select when creating a new campaign. Its main purpose is to help advertisers have a more accurately plan and predict the delivery, cost and reach of branding campaigns. Our people-based...
Facebook ad auction and delivery are unique in that they need to find a thin balance between users and advertisers. Its key to understand how the Facebook ad auction and delivery methods work as it can have huge impact on your ads. Their primary priority is to provide...