The 100-101: Facebook Certified Digital Marketing Associate Exam is finally here!
As we announced in our Facebook Group earlier on August, this exam is targeted for entry level marketers.
So,
if you are starting to learn about digital marketing or Facebook advertising,
looking to transition into the digital marketing field,
a students trying to figure out where to start,
and looking for a digital marketing job,
this blog post should help!
We got a lot of questions on about this exam when we announced it as I mentioned before.
- How to prepare for the Facebook Blueprint Exams?
- What is the exam costs?
- How to schedule your exams and claim badges?
- Who should take the Facebook exams?
- What is the difference between the associate and professional level exams?
and much more!
I will try to answer most questions in this blog post so that you are better prepared and know what to expect from this Facebook Blueprint certification exam.
Let’s get right to it!
What is Facebook Blueprint?
If you already know about Facebook Blueprint, you can skip this part; however, if you are just getting started with Facebook and Instagram advertising, keep reading.
Facebook Blueprint eLearning is a program with online courses and different learning paths to learn more about Facebook, Messenger and Instagram advertising.
You can choose different learning paths depending on what fields, strategies and overall business goals you want to specialize in.
As per Facebook,
People around the world who have discovered Blueprint are developing their skills, testing their knowledge, and establishing themselves as experts in Facebook digital marketing.
What are Facebook Blueprint Certifications?
They are certification issued by Facebook in order to show that you have the foundations to manage and run Facebook campaigns.
There are basically six different certification exams you can take:
- 100-101: Facebook Certified Digital Marketing Associate
- 400-101: Facebook Certified Media Planning Professional
- 410-101: Facebook Certified Media Buying Professional
- 500-101: Facebook Certified Ads Product Developer I
- 510-101: Facebook Certified Ads Product Developer II
- 520-101: Facebook Certified Ads Product Developer III
These exams were recently launched by Facebook on 3Q19′.
If you don’t know which exam to take, make sure you go over this video:
I will focus this blog post on the 100-101 Facebook Digital Marketing Associate exam certification.
What is the value of a Facebook Blueprint certification?
We get this question a lot in our Facebook Blueprint Prep group.
Is it really worth getting Facebook Blueprint certified?
I am a bit biased, but I would say absolutely!
Getting certified can give you more credibility from your competitors.
Whether you’re working for a digital marketing agency or looking for new job opportunities in Facebook advertising, I believe Facebook Blueprint Certifications can help!
Some Facebook partners now even require for you to get certified before they hire you or require you to get it in the first couple of months of work.
Facebook Certification show that you have the basics and foundations to manage Facebook, Instagram and Messenger campaigns.
As per Facebook latests newsletter:
Earning the associate-level certification will demonstrate your ability to leverage the power of the Facebook ads platform and provide a proven competency signal to organizations in hiring you as an entry-level marketer.
Certification helps boost your career and resumé, building credibility within the industry and having the expertise to jump straight into a new digital marketing job. Looking to distinguish yourself? This is it.
What is the 100-101: Facebook Certified Digital Marketing Associate Blueprint Exam?
The 100-101 Facebook Certified Digital Marketing Associate certification is Facebook first attempt to help entry level marketers, including students and job seekers.
The exam covers Facebook advertising fundamentals that should help you jump start your digital marketing career.
In order to pass the certification, you basically need to know five key areas of Facebook and Instagram:
- The Value of Facebook
- Establish Platform Presence
- Advertising Fundamentals
- Create and Manage Ads
- Reporting
You can find more details about each topic below.
Skills measured in 100-101 Facebook Blueprint Associate-Level Certification
What topics should you study or know for the exam?
(I literally took this list from Facebook Blueprint exam page)
Facebook recommends going over the following topics before you take the exam for the first time:
#1 – The Value of Facebook (8%)
- Identify the different Products that make up the Facebook family of apps and services
- Communicate the value proposition of the Facebook family of apps and services for businesses
#2 – Establish Platform Presence (13%)
- Identify the steps to establish a business presence on Facebook and Instagram
- Explain the process to set up an ad account
- Identify mobile creative best practices
#3 – Advertising Fundamentals (25%)
- Identify the difference between an ad and a page post
- Identify the structure of a Facebook campaign
- Explain the importance of matching business goals to Facebook campaign objectives
- Communicate the value of the Facebook Pixel
- Explain the way Facebook charges for ads and where the ads are shown
- Identify how Facebook protects user data privacy and common ad policies
#4 – Create and Manage Ads (46%)
- Explain the differences between the tools available to create and manage ads
- Identify settings available at the campaign, ad set, and ad level
- Determine the Facebook campaign objective to achieve business goals
- Identify target audience capabilities
- Given a scenario, determine the appropriate ad formats
- Identify budget and scheduling options
- Determine the relationship between budget and estimated results
#5 – Reporting (8%)
- Identify campaign results through ads reporting
- Explain how to measure the success of a campaign
How to prepare for the 100-101: Facebook Certified Digital Marketing Associate Exam?
The bottom line is that…
Passing the 100-101 Facebook Advertising Core Competencies Blueprint Exams can be frustrating.
And overwhelming.
You don’t know where to start. There are over +120 courses on the Facebook Blueprint Course Catalog.
So where do you start?
I do have to clarify that this particular exam should be much easier than the other Facebook Professional Certifications.
This associate level exam should be easier to pass than the professional level exams.
If you’ve been running ads for over a year, you should not have any difficulty passing this first exam.
There are multiple ways you can prepare as it varies by your digital marketing experience but this is the method I think has worked the best for our community.
I’ve written about this before.
If you are new in digital marketing, I highly recommend you read that blog post as the majority of recommendations still apply for this exam.
Here is a step by step of how to better study and prepare for your exam:
Step #1 – Go over Facebook & Markeko’s Study Guides
Facebook has an essential guide with a list of courses that they recommend you should go over before taking the exam.
I recommend you go over the link and look at the list of courses and mark the ones you are not sure about or think might need to strengthen.
(Don’t take them yet, this will be covered in step #3 below)
Next,
download our free study guide and do the same.
Identify all the topics in our index that might need help with.
Over +10,000 students have used our free study guide to prepare and study for the Facebook Blueprint exams so far!
I do recommend going over the guide so that you can quickly identify topics to better prepare your plan to study for the exam.
Step #2 – Go over Facebook Questions
Go over Facebook free questions and try to answer them once.
This will help you identify areas that you need to strengthen as well.
- Facebook 100-101 Digital Marketing has 30 free questions you can use.
- We also have some free questions in this blog post
- And can also look for more questions in our Group’s units
These first two steps should help you identify which areas you really need to study before you take the exam.
Step #3 – Go over Facebook Blueprint Courses
Trust me.
You don’t want to go over all Facebook Blueprint courses as your first step.
You will waste a lot of time in topics that might not be relevant to the exam or foundations that you already have and know.
Going over the study guide and sample questions will really help you define your study plan and identify areas of weakness.
If you did step #1 and step #2, you should have a list of all the topics that you need to go over.
Now,
go to Facebook Blueprint courses and start taking them.
Also, go back to our study guide and read the topics that you need to strengthen.
Step #4 – Practice with more sample questions
Take the free sample questions again.
You should now understand how to tackle certain questions and topics that you did not feel comfortable with before.
If you need additional help, there are more paid sample questions in our website for the 100-101 Facebook Certified Digital Marketing Associate for you to use and practice.
A few frequently asked questions on the Facebook Blueprint Exams
Got more questions on the exams?
Here are a number of questions I often get from our #markekotribe members through our groups, email, PM and comments that might help you understand the basics of the exams.
You can find all the questions and answers below:
#1 – How long will the exam take to complete?
Facebook recommends 90 minutes for the exam. You should try to log in 15 minutes prior to your exam time.
It should really take you 60-90 minutes to answer all the questions.
#2 – What languages is the certification exam available in?
The Facebook Associate exam is only available in English for now.
According to Facebook, in December 2019, the exam will be available in the following languages:
- Simplified Chinese
- Portuguese
- Spanish
- Japanese,
- German
- Korean
- French.
#3 – Where can I take the certification exam?
You can do it online through CertMetric’s website, at one of Pearsons Professional Centers or at a Facebook testing event.
Just go online and “Schedule your exam” as seen in image below:
#4 – Is the 100-101 Facebook exam required to pass before taking the professional-level Certification?
No!
You no longer need to pass a Core exam (like the old ones) or this specific exam before you take the Buying, Professional or Developer certification exams.
#5 – Who should take the Facebook Digital Marketing Associate exam?
The associate-level certification covers the foundational fundamentals of using Facebook’s advertising products and is more relevant to the skill level of undergraduates or individuals at entry-level in the digital marketing industry.
#6 – Who should take the Professional-level Buying and Planning Certification exams?
People who have +1 year of experience running Facebook campaigns. You can prepare and pass the exams without prior experience but it will be much harder.
I really recommend for you to take some time and experience before taking the 400 Buying and Planning professional exams.
#7 – Who should take the Ads Product Developer exams?
Mainly developers. You need to have some coding skills in order to pass this exam and get the certification.
There is a multiple choice part and coding exercise that you need to finish in order to get any of the Product Developer certifications.
#8 – Do I still need to take the Facebook Core Exam (old ones)?
No!
The last day to take the old exam is/was on October 1st, 2019. There is no longer a need to take the core exam in order to take the new exams.
You can sign up to any exam without having to pass a basic or core exam.
#9 – Is there a cost associated in taking the exam?
Yes.
However, it varies by country. It is currently listed at $99 but for some countries the cost is actually $49.
#10 – When should I schedule my exams?
At any time!
Or,
when you feel ready!
Just go online and schedule your exam.
#11 – Can I cancel or reschedule my exam?
You have 24 hours before your exam time to cancel or reschedule the appointment.
If you cancel or reschedule later than that, your voucher will be null and void.
#12 – How will I know my exam scores?
Immediately after you submit your answers. The Procter should give you your final score and you should receive a confirmation email within 24-48 hours.
If you go to the “Exam History” tab, you should be able to see a list of all of your exams within your CertMetrics profile.
#13 – When will I receive my certification and badge?
Within your CertMetrics profile. As you can see in the image below, you have to to go “Badges” in order to access your certifications:
If you go to the “Claim” button under the “Digital Badge” tab, you will be able to see and claim your digital badge.
You can then share that within Facebook or your LinkedIn profile.
#14 – How do I share my badge?
Log into your Acclaim profile (www.youracclaim.com) and select the blue “Share” button. You can then share to any of your social media accounts.
#15 – What happens if I fail an exam?
Go over this blog post “What if I fail the Facebook Blueprint Exam?“
You will get a section-level score report in your email or that you can download within the CertMetrics website:
Within the report you will be able to see what topics and areas you need to improve.
You must wait 5 days before retaking an exam.
#16 – Can you review your answers?
Not after you’ve submitted your answers.
However,
once you are done with the questions, you can click on “Review” at the bottom right corner.
Make sure you review your answers and take the time before you finish your exam.
Conclusion
Finally an exam targeted at first-time digital marketeres.
The 100-101 Facebook Certified Digital Marketing Associate exam is definitely worth giving a try and highly recommend if you want to test your knowledge.
Mainly if you are thinking about getting a job in the digital marketing field or trying to help small businesses with their digital Facebook and Instagram campaigns.
I really hope this blog post covered most topics and frequently asked questions we’ve been getting in our Facebook group.
If you want to learn more about Facebook marketing, make sure you join our group and community 🙂
Got any additional questions?
Write them in the comment section below or within our group.
Good luck in your next Facebook Blueprint exam!