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Newsletter – January 17th, 2022

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

More than 428,152 creators use Convertkit, try it now!

💵Apple is now allowing third-party app payment options in South Korea in compliance with a law to protect developers

⏳Google has updated its Google Business Profile and whenever you add a new owner or manager to a business profile there is a waiting period before gaining access to all features

🔥Instagram is testing a feature where users can edit their profile grid and adjust their profiles aesthetic

📈Google Analytics has updated its cross-channel data attribution model and it is now available within the Advertising Workspace

🤯Instagram is currently testing a different way to watch stories, where users have a vertical swipe stories feed

🕵️‍♀️Meta has published a new guide to help all users navigate numerous security and control options so that they can protect themselves

🚫Twitter has expanded its mute and block options to Explore and other areas of the app like events

🔃TikTok is testing a new “growth hack” where users can invite their connections on other apps to watch your videos and follow your profile

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

What does WhatsApp Business actually do?

WhatsApp Business focuses on small businesses and entrepreneurs.

It is a tool that allows them to sell, market and have better customer support.

And what is the difference between WhatsApp’s business and personal accounts?

There are three main things that differentiate a business account from a personal one.

1. You can have a Business Profile

This means that besides having a profile picture and a name, you can show other relevant items about your business.

These include:

Description
Phone Number
Open & Closed Hours
Business Category
Email
Website
Verified Accounts

2. You have more advertising opportunities

With WAB you are able to integrate your account with Facebook and Instagram Ads.

This provides an additional way to reach your customers and for you to have direct communication with them.

3. Gain access to additional features

Last but not least, when having a business accounts, you have other tools available:

Chat Labels
Quick Replies
Predetermined Messages
Option to Connect to your Facebook Page

These features will allow you to save time and help organize your messages so that you can focus on your customers.

If you would like to learn more, watch this video on the difference between both types of accounts.

🔥 1 Fact worth reading

Why so much buzz around WhatsApp?

Is it a channel that will be worth it?

In short, yes.

WhatsApp is the most popular messaging service in more than 100 countries around the world.

With over 2 billion active users 🤯🌎🌍🌏

Start learning about the fundamentals of WhatsApp and the benefits of using it for your business!

Watch a series of videos HERE!

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Newsletter – January 10th, 2022

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

✨ Facebook is updating Creator Studio and is currently testing Story Highlight Clips in order to drive views to primary videos

🛍 Google launches a shops section in its mobile search results, all based on their organic search rankings

🔥 Instagram is currently testing Feed Changes, where you have the option to browse between home, favorites and following

🎯 Spotify launches interactive podcast ads with their new call-to-action cards to turn awareness into action

🔐 Meta is testing a new Privacy Center, where you can view different settings in the effort to give the user more control over their privacy

🎧 LinkedIn is testing audio rooms where users can join a live discussion in the platform, imitating Clubhouse

🔊 TikTok is emphasizing the importance of sound for its platform, learn why this is a key element

😱 Twitter is currently testing the feature feature “quote tweet with reaction” where users reply with reaction videos

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Building a content strategy for your community may seem daunting at first.

But you need one to be able to thrive and give meaning to your community.

You cannot post random content without a guide and expect results.

So here are three important tips when building a strategy.

1. Consistency

You do not need to post everyday BUT you need certain guidelines and consistency with the content you post.

Building an audience will not happen overnight. It takes time and a lot of thought.

So be consistent with your schedule, topics and type of posts.

Last but not least, be consistent with quality content and never ever put quantity over quality.

2. Edu-tainment

Why do people join communities? Well it definitely isn’t to hear your sales pitches all day, everyday.

People join communities to learn, share with like minded people, have a better understanding of a certain topic and join conversations of interest.

Incorporating humor and fun into educational content will boost your engagement and will help you create a more valuable relationship with your audience.

3. Call to action

Always ask for an action!

What do you want your audience to do?

Comment
Share
Like
Subscribe
Read

It doesn’t matter what the call to action is but don’t forget to be clear about it.

🔥 1 Fact worth reading

Over 500 million people have joined a Facebook group that they find meaningful.

Facebook groups for business provide a direct line to your most loyal customers.

Additionally, groups will help you increase your organic reach 🚀

Make sure to leverage this resource the right way to get the best results!

We have a course that will help you build your own Facebook community and master all of the elements of Facebook Groups.

Start learning here!

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Newsletter – January 3rd, 2022

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

📺 Samsung launches a TV remote that you will no longer worry about changing its batteries since it gets charged by your routers radio waves

🔥 Instagram continues to evolve and here you can view the main areas of focus the app will have this year

🚀 TikTok made a statement by being the most downloaded app globally during Christmas Day, positioning themselves strongly

🤓 Twitter is working towards avoiding misinformation, which is why it has permanently suspended Marjorie Taylor Greene’s account

🔍 Google Ads has rolled out new icons over the last couple of months, check them all out here

🎯 Instagram added an option to show your profile on third-party sites, to be able to have more reach and a bigger presence

💡 Meta continues to grow and other companies have become a part of it too, learn more about the changes happening now

🚗 Tesla delivered almost 1 million cars this past year, breaking a record for the company and setting a precedent on this trend

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Should you get Facebook Blueprint Certified?

YES!

Get new skills this year and boost your career!

With so many certifications out there, how do I choose which one to take?

Getting Facebook Certified might sound scary and like a big task but ask yourself these questions to figure out which certification is right for you.

1. Are you planning on running ads?

This is the first question you need to ask yourself because it will divide your options very neatly.

If you are planning on running ads then you should think about placement, perf

2. Are you on a technical role?

If you are a designer or are on a more technical role, focus on those core abilities. You should go for the Creative Strategy Professional or the newer certification of Spark AR Professional.

If not, you can focus on more technical and data focused certifications.

3. Where is your career going?

This is a more personal question that will vary depending on your goals and career options.

If you are a digital marketer that wants to strengthen their analytics then a better option for you is to take the Marketing Science Professional or the newer certification, the Marketing Analytics Professional.

🔥 1 Fact worth reading

So much buzz about Facebook Certifications but what does getting one actually mean?

It means…

Credibility
Resources
Employment Opportunities

Facebook has a Career Network for those who have at least one active certification.

This gives you access to job listings in more than 100 companies all over the world.

Improve your skills this 2022! You can start studying for your next exam HERE!

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Newsletter – December 27th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🔃 TikTok is testing a ‘repost’ option with some of its users, in order for sharing to be easier among its users

📈YouTube has added new analytics metrics in its studio app so that creators can have better data about their content

🍕TikTok is adding a food delivery brand to its portfolio where users can order top foods known on the app

🎯Meta adds one last change to its ad objective listings in Ad Manager just before the year ends

📞Google Voice now gives users the option to widely customize incoming calls from specific contacts

👯‍♀️TikTok announces its newest influencer marketing platform called Ubiquitous, a space to find influencers and get to work

⛓Meta and Facebook are evolving faster than ever and as the year comes to an end, they will make an effort to have more compatibility with blockchain technology

🎉TikTok is making a simple change by adding ‘Live Intros’ to its live streams to give viewers more context before joining

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Should you get Facebook Blueprint certified?

Boost your career by getting Facebook Blueprint Certified in 2022!

Where can you start studying?

Here are our top resources so you can make sure to be prepared for your next certification.

1. Facebook Blueprint Certification Group

In this Facebook Group you can ask questions about the topics you find the hardest.

It is a community that will support you and give you tips and helpful advice, previous to your test.

2. Markeko Study Guide

This study guide is a very helpful way to start studying.

Get the basics and know what your weak points are to be able to focus on them.

3. Markeko Practice Questions

The key to a successful certification is practice, practice, practice!

Get comfortable with all of the topics you will be tested on with these practice questions.

🔥 1 Fact worth reading

This year, our community members increased by 22.83%

So we wanted to say THANK YOU! 🎉🤩

Thank you for being part of this community that is looking to continuously learn and improve.

We can’t wait for what next year will bring ✨✨✨

🎄Holiday Offer

Get a head start on 2022 and start studying to get Facebook Blueprint Certified!

This bundle includes access to:

💡Digital Marketing Associate

💡 Media Buying Professional

💡 Media Planning Professional

ALL of the practice questions for only $97

Get them HERE! Using the code “CHRISTMAS 21”

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Newsletter – December 20th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🔤 Twitter just rolled out auto-generated captions on its videos to make the platform more accessible and user friendly

💥 Meta announces a closed beta test of its Spark AR app to push more creators towards using AR as a medium

🤓 TikTok is testing switching For You recommendations in order to help users discover more content and avoid harmful content

📹 Instagram now has a new feature called Reels Visual Replies, where users can reply to comments with reels

🔥 YouTube is testing a heatseeker feature with its premium users where you can skip to most-watched parts of the videos

✏️ Advertisers on Twitter can now name their tweets, which will make it easier for them to manage multiple campaigns

💳 Whatsapp started a pilot program in India where they are helping 500 villages use payments through Whatsapp to help local businesses

🌎 YouTube is testing highlighting places, so that users can find places shown in videos more easily, starting with food and drinks videos

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Should you get Facebook Blueprint certified?

Will it actually make a difference?

YES! But why?

1. It shows you have a complete understanding of how Facebook works

Once you have a Facebook Blueprint certification, it gives your employer certainty that you know how to handle specific topics.

If you are a freelancer, it gives your audience a benchmark where they can compare you with other freelancers and decide to acquire your services.

2. It gives you credibility

Getting a Facebook certification is not easy.

It requires mastery of the topics, lots of studying and a focused mind during the exam.

This alone will not guarantee anything but it will help others see how hard you work and how far you are willing to go to further your career.

3. It gives you access to a new network

Once you are Facebook Blueprint certified, you gain access to a new network of fellow graduates and companies looking for your specific talents.

This will help you land your dream job and meet like-minded individuals.

🔥 1 Fact worth reading

2 billion…

Instagram has over 2 billion users each month!!

🤯 🤯 🤯

This shows that even with TikTok, Instagram is still on the rise 🚀

What does this mean?

Well if you own a company or advertise on Instagram, it help you know how many people you could potentially reach.

🎄Christmas Offer

Get a head start on 2022 and start studying to get Facebook Blueprint Certified!

This bundle includes access to:

💡Digital Marketing Associate

💡 Media Buying Professional

💡 Media Planning Professional

ALL of the practice questions for only $97

Get them HERE! Using the code “CHRISTMAS 21”

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Newsletter – December 13th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🎯 Google announced it is adding new features to its Insights page in order to help businesses understand where they stand and how to improve

➡️ Instagram now has the option to customize its link stickers, so users can include a call to action every time

⏰ Whatsapp has a feature that allows users to set a default message timer in order to activate disappearing messages

👨‍👩‍👧 Instagram will be adding parental controls in an effort to make the app safer for teens wellbeing and mental health

📸 Just in time for the holidays, Google adds new features to image extensions so that adds have the opportunity to perform better

🛍 Instagram is hosting a live shopping event from December 7 until December 15, where you can shop from the comfort of your home

💰 Meta is giving its Whatsapp users the option to send and receive money with Novi, its crypto wallet

💡 Twitter is testing an explore page that aims to be more personalized and user friendly, although it looks a lot like TikTok

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Segmenting your email list can make a huge difference in the quality of subscribers you have and the type of content you send.

A key way to segment is by using the sales funnel as a guiding tool.

Here are three ways to use the sales funnel in your favor and have a better curated list.

1. What step of the funnel is your audience in?

Traditional sales funnels are divided in:

Awareness
Interest
Decision
Action

Depending on your style, you can add more stages to make it more specific but this will cover the general aspects.

By knowing what stage your subscribers are in, you can add tags within your email provider and know where each of your subscribers is currently at.

2. Make specific content for each stage

Have pre-made emails that you can send to your subscribers at the specific stage they are at.

For example, if they are in the decision stage and the action you want them to take is to purchase, you can send an email with a coupon or some other incentive for them to take action.

If they are in the action stage, you might want them to recommend your product or become recurrent buyers, so you send an email about a loyalty incentive or ask them to rate your product.

It is very important you make different emails for the different stages because personalization will play a big role in getting your subscribers to the next stage.

3. Check in with your subscriber base and know your conversion rates

It may sound simple but you need to know what is your conversion rate for each stage.

This way you will know which stages are the most critical and where you need to focus your resources to keep the flow going.

When you have this information, you are better equipped to make changes that will have a positive impact on your subscriber base.

🔥 1 Fact worth reading

We just talked about sales funnels, but are they actually important?

Will it really make a difference or are they just a waste of time?

68% of companies don’t have a sales funnel…

… 79% of their marketing leads were never converted to sales

This might be a coincidence but we don’t think so. Having clear goals and knowing where you stand is key.

Additionally, nurtured leads make 47% larger purchases than non-nurtured leads.

This means that keeping track of your base and sending personalized content depending on the stage, WILL make a difference.

📸 New Content

Over the past couple of weeks, we have been working on bringing more content to you.

Check out our YouTube channel here.

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Newsletter – December 6th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🔥 8 News worth reading

💰 Facebook is making it easier to run ads about cryptocurrency in the platform as the currency is evolving

📹 TikTok is now testing letting their users tag other people in their videos to help creators collaborate with each other

2️⃣ Facebook is making two-factor authentication mandatory for accounts considered high risk, to improve safety for more vulnerable users

🔗 LinkedIn announced an update to its privacy landscape, where they will be using its first-party data to categorize its audience into more segments

🥊 Google Merchant Center just rolled out a new ‘competitive visibility report’ that will help you understand your competitive position

🔍 TikTok is launching a new ‘transparency center’ in an effort to build trust among its user base and inspire creativity

💸 Facebook is currently testing split payments in the US, for users to be able to split various expenses among friends and other users

🗣 Amazon introduces ‘Amazon Lex’, an automated chatbot designer that builds conversational interfaces for applications using voice and text

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Building a content strategy takes time an effort but it is worth it as it will result in a more engaged and loyal community.

It also results in higher quality leads, which results in a better change of converting those leads into paying customers.

But how do you build a prime content strategy?

Every community is different but use these three steps as a guide:

1. Keep a consistent calendar

Consistency means something different for every person.

For some it might be posting once a week while for others it may be posting twice a day.

The key here is that you follow a schedule that will work for you.

You can even have a specific topic for a day of the week like “Friday Trivia” or “Tuesday Question of the Week”.

At first this will take a lot of effort from your part but as your community starts engaging and posting, the collaboration will become seamless.

2. Don’t be shy – use video!

Your community wants to get to know you so say hi every once in a while.

Additionally, people love video because it is easier to keep track of the information and it tends to be more entertaining than reading a long post.

So start to get comfortable with the camera and share videos every once in a while.

3. Always have a call to action

Ask yourself, what do you want your members to do?

Do you want them to share, like, comment, download?

There are many calls to action you can choose from that will adapt to what you want to achieve in that moment.

Make sure to choose something because this way, your audience gets used to this type of interaction.

Want to learn more about building engaging communities? Check out this course!!

🔥 1 Fact worth knowing

Is running an eCommerce business still a great idea?

Yes… If you have the proper knowledge. 💡

Already have a store you want to optimize and scale?

Want to join the trillion-dollar industry in 2022?

You need to attend this FREE event! ⚡

There’s quite a line-up ready for you:

– A full-stack eComm agency CEO,

– Consultant working with world-known Shopify brands,

– Founder who scaled his business from 0 to $10M ARR,

– CEO establishing a #1 video solution for eCommerce.

Limited seats available. 👀

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Newsletter – November 29th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🔥 8 News worth reading

📽 Instagram is currently testing longer videos in stories, where users can record for up to 60 seconds without it being split into shorter segments

🤩 Twitter will soon be launching another update, where users can give reactions to tweets and downvote those they don’t like, to give relevant information to the account owner

📱 Android updated its messages to make it more compatible with iPhone users so that messaging is easier and less confusing

🎧 Spotify launched its own Discover, still in a beta version for iOS, where users can scroll through a vertical feed and watch music videos

💡As an effort to grow its eCommerce, TikTok is testing a ‘business registration’ feature, which gives businesses to be recognized and have access to special features

🔐Facebook and Instagram will not be getting default end-to-end encryption until 2023 so that Meta can unify all of its messaging apps correctly

🔍Youtube is testing a ‘search insights’ tool to help creators have relevant information about what their viewers are also searching for and look at searches for specific keywords

🎅🏼Snapchat is looking to grow in eCommerce and it is evolving its AR tools to push holiday deals with major brands

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Billo is a user-friendly platform that helps you make custom-made videos for your eCom brand.

Why videos?

Video is becoming the most important way for your brand to stand out from the crowd and boost your sales.

2021 was the year of video, but 2022 is sure to keep that trend going.

So what does that look like?

82% of internet traffic will be video by 2022
People watch over 1 billion hours of YouTube every day
72% of consumers prefer to watch a video about a product rather than read a product description
86% of businesses now use video to help market their products and services

Make sure you keep up to date with the trends for next year by following these three hacks.

Be in the right channels

Choose between YouTube, TikTok, Instagram and Facebook. Use a mix of all depending on your target audience and the amount of time you have to dedicate to each of the channels.

It is not just about posting in all channels but doing so intentionally and giving your audience something of quality that is worth watching.

Know where your target audience is most present and where they are most likely to interact with your brand and your content.

Know which type of videos works better within each channel

To be able to have more effective videos, you need to know where they work best.

For example, on Facebook, silent videos are the most popular ones.

On TikTok and Instagram, posting videos with trending audios will make sure users find your videos.

YouTube shorts are more popular than ever before and it seems like they are here to stay.

Integrate video marketing into your sales funnel

Optimize your video marketing campaigns by knowing where the bucket is leaking

Whether it is awareness, interest, decision or action, you can benefit from making specific content for key areas in your funnel.

Billo made a guide so that you don’t miss out on the 100 video marketing trends for 2022.

Get the guide here!

🚨Valid until 11/30, get 33% OFF your first video with the code BLACK-WEEK

🔥 1 Fact worth knowing

There is such a hype around Black Friday, but what does it mean?

Should your brand have Black Friday deals?

Well, Black Friday is crucial to the economy. So yes, as a brand you should have some type of deal during this time of year

30% of all retail sales happen from Black Friday until Christmas

In 2019, this accounted for 93.2 million shoppers online

And what about consumers?

Well, average Black Friday savings are of 37%

So make sure to add this as part of your strategy as soon as possible.

🚨 Markeko Special

Special offer for our members!

Get our Black Friday bundle that includes:

💡 Digital Marketing Associate Practice Questions

💡 Media Buying Professional Practice Questions

💡 Media Planning Professional Practice Questions

💡Live Sessions

All of this for the special price of $97!

🤩 Offer valid until today, Monday Nov 29th

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Newsletter – November 22nd, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🛍 Facebook announced shops and product recommendations in Groups, to help you engage with your community this holiday season

👀 Twitter updated its API to be able to let third-party clients access and interact with Tweets on the platform and lead towards a more decentralized platform

🎯 Google’s customer match is now available to all advertisers to help them use a first-party data strategy moving forward

🎪 Instagram added two new features to its platform, including a “rage shake” and a way to delete single images within a carousel

🎅🏼 Youtube is also improving its shopping experience with its holiday stream and shop to build as the shift to ecommerce evolves

💰 Instagram has expanded its live stream badges to more creators in the US to give them another way of monetizing their content and engaging with their users

🎭 TikTok has a creative exchange platform to help you find the right vendor to partner with and simplify the production process

🗣 Instagram is upgrading its reels experience with a text-to-speech feature and new voice effects

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

2021 has been the year of videos and 2022 looks sure to follow.

They have become so much important to build a loyal customer base and reach unattended consumers.

But how can you make better videos?

Follow these three hacks and improve the quality of your videos.

1. Make sure the topics are solving your customer’s problems

Before choosing a topic, research your customers and target audience. Try to answer all of the following questions:

What are their pain points?
What problem are they trying to solve?
What are they trying to get done?
What alternatives do they have?
What are they trying to gain?

With a clear answer to these questions, you will be able to have content specially made for your target audience that will have a bigger impact than if you are just randomly recording content.

2. Script your content

Before recording, make sure to outline and/or script your video.

This will help you be more intentional in what your are delivering and gives you a more clear structure.

This results in videos that are easy to follow and to understand, which will retain your users attention and give them a clear solution.

To do this, write the following before recording:

What do you want your audience to remember from the video?
Write the main points/themes of your video
Have a clear introduction and conclusion
Write a call to action

3. Develop a unique feel for your brand

There are so many creators out there that you need to make your brand stand out.

Don’t copy what your favorite YouTuber does, make sure your videos capture your essence and your brands reason to be.

Be consistent with your brand image across the channels you use, from your colors, way you speak, etc.

Be bold and don’t be afraid to stand out because that is what will draw people to your content and eventually earn more customers.

🔥 1 Fact worth reading

In this weeks hacks, we helped you create better video content.

But why? Is having a video presence important?

Will it make a difference?

YES!

70% of YouTube viewers have said that they bought a brand as a result of seeing it on YouTube.

This means that you can get more engagement and loyalty but also earn sales, especially from audiences that are harder to reach.

What is the first video you will publish? Let us know by replying to this email!

📸 New Content

Over the past couple of weeks, we have been working on bringing more content to you.

Check out our YouTube channel here.

Newsletter – November 15th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

✏️The Facebook Business Coach is a new automated educational tool that you can use on Whatsapp, to help businesses to build their online presence

🎯Facebook will remove detailed targeting options, starting January 19th 2022, in an effort to remove subjects that may be perceived as sensitive

🌀Twitter Blue is now available in the United States and New Zealand after having successful tests in Australia and Canada

🎧Clubhouse had added replays to its platforms in order for users to previously record live rooms and be able to share them later

💳Amazon will start accepting Venmo transactions as a form of payment for its US customers to make checkout easier

🔍A new website called You.com is launching its beta version as an alternative to Google, by being a privacy focused search engine

📈Google Planner Tool has improved its features to be able to help marketers make more informed decisions moving forward

👎🏼Youtube will be making the dislike count on the videos private although the dislike button will still be present on the platform

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

One of the most important things when building an email list is to tag your users.

This will make your life way easier as you will allow you to be more organized and send the right content to the right subscribers.

Ask yourself three questions to be able to add the right tags to your subscribers and have a more organized list.

1. Where are my subscribers coming from?

This makes a difference on the type of communication you will send them.

Depending on the source of your subscribers you will choose which emails to send them.

For example, if your subscribers come from a Facebook Group then Facebook related content will be best.

If your subscribers come from one of your courses then that specific topic will be appealing for them to keep learning about.

And so on and so forth…

2. What are their interests?

A couple of weeks ago we uploaded a video explaining how to grow your email list from your Facebook Group.

Well, with member requests, Facebook makes it easier for you to learn more about your members.

(You can watch from 0:19 until 2:10 to learn more about member requests)

When you know about specific circumstances and interests you can add tags and build content for those specific interests.

For example, if your users said they are interested in digital marketing then create content for them.

If they are business owners then adapt your content to be able to better serve their unique needs.

3. Do they have any relevant demographics?

This will vary depending on the type of business you are building.

For some, knowing the age range of their subscribers is of value.

For others, knowing their geographical location is important.

Some need to know what language they speak.

In these types of tags you might have…

Age
Gender
Employment
Location

… or you will have a mix of other options.

The important thing is that you find what is important to you and add relevant tags for your business.

What tags are you going to add to your email base? 🤔

Let us know by replying to this email!

🔥 1 Fact worth reading

A couple of days ago, Facebook released its Widely Viewed Content Report and there was an interesting finding…

Groups are more relevant than Pages.

On an average News Feed, 17.8% of posts come from groups users have joined, compared to 14.9% of posts from pages users follow.

What does this mean?

Groups are important!

You should focus on building your online community and strengthening your group.

We launched a Fiverr course to help you with that!

Access it here and become a pro at using Facebook Groups 😎

📸 New Content

Over the past couple of weeks, we have been working on bringing more content to you.

Check out our YouTube channel here.

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Newsletter – November 8th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

Facebook is now offering two new certifications: a Marketing Analytics Professional and a Spark AR Creator Professional.

Google Ads introduces conversion goals, to have an easier way to optimize towards your objectives at the account or campaign level.

TikTok added the amount of characters you can use on your captions to up to 300 characters to let users know what your content is really about.

Zoom is testing a pilot program to include ads in the web page you see once a meeting ends.

Twitter now has card previews that will allow users to view a preview of an Instagram post when it is linked in a tweet.

Pinterest is introducing Pinterest TV, where creators will record shoppable episodes that will stream live every Friday.

Facebook added Subscriptions a couple of months ago, an option for creators to have more recurrent streams of income. Learn about the most recent updates here.

Google’s beta test on Performance Max Campaigns was a success and they are now available globally, to all advertisers in an effort to help with automation and smart shopping.

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Facebook just released TWO new certifications.

Should I get one of them?

Should I get one of the previous one?

How do I choose which certification to take?

Getting Facebook Certified might sound scary and like a big task but ask yourself these questions to figure out which certification is right for you.

1. Are you planning on running ads?

This is the first question you need to ask yourself because it will divide your options very neatly.

If you are planning on running ads then you should think about placement, perf

2. Are you on a technical role?

If you are a designer or are on a more technical role, focus on those core abilities. You should go for the Creative Strategy Professional or the newer certification of Spark AR Professional.

If not, you can focus on more technical and data focused certifications.

3. Where is your career going?

This is a more personal question that will vary depending on your goals and career options.

🔥 1 Fact worth reading

So much buzz about Facebook Certifications but what does getting one actually mean?

It means…

Credibility
Resources
Employment Opportunities

Facebook has a Career Network for those who have at least one active certification.

This gives you access to job listings in more than 100 companies all over the world.

📸 New Content

Over the past couple of weeks, we have been working on bringing more content to you.

Check out our YouTube channel here.

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If you enjoy this newsletter, please share with your friends and coworkers! 👋🏼

Newsletter – November 1st, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

💼 LinkedIn will start competing with Fiverr as it just announced that its Service Marketplace, a space for freelancers to showcase their work and get hired

🔍 TikTok is rolling out Lead Generation globally for all businesses on the platform to have better interactions and convert users into customers

🎥 Google announced the release of Video reach campaigns globally to maximize reach and efficiency to its users

🎤 Amazon is creating an app called Project Mic for people to be able to make and distribute a love radio show

✅ You don’t need to be a verified account to be able to use Instagram’s link stickers in your stories

🧿 Zuckerberg continues with his plan to build the metaverse which is why Facebook’s corporate entity is now Meta

🌟 Whatsapp is testing a feature where you can rate the messages sent by a business account, available to some iOS and Android users

📨 Several Facebook documents were recently leaked by an employee, learn about what the controversy is all about here

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

How to automatically capture leads from your Facebook Group using Group Funnels?

Growing an email list just sounds so daunting…

So time consuming…

So tedious!

The good news is that if you follow these 3 steps, it doesn’t have to be

1. Download Group Funnels as an extension from chrome

You can go ahead and get the extension here.

Make sure to follow all of the steps for your account to be active.

2. Accept people to your Facebook Group

Once your account is active, just make sure the accept button is green (meaning Group Funnels recognizes your FB Group) and just click accept!

Yes, it’s that simple.

3. Push to google sheets and download as a .csv

In the Group Funnels extension, choose the option to push all of the data to a google sheet.

Locate your sheet and clean/organize your database as needed.

Make sure you download it as a .csv file

You’re all set to upload your database to your email provider (like Convertkit!)

🔥 1 Fact worth reading

We have all heard it… Zuckerberg is building the Metaverse

But what is it?

A Metaverse is a blend of both a physical and a virtual world where we interact.

It is more than a single app or a single place, it becomes part of our experience.

This means that AR will become even more popular and relevant because we need it to be able to access this new reality.

We will have decisions to make as options between both worlds open to us.

The change is already underway and for better or worse, it is here to stay.

What are your thoughts? Let us know by replying to this email!

Newsletter – October 25th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🖥 Instagram recently announced that you can post both from a mobile device and your desktop

📈 Facebook just shared how their latest updates to ad performance and measurement will be working to help with Apple’s latest update

🎤 Twittered now allows all users in iOS and Android to be a host in Spaces, in an effort to migrate more towards audio

📹 Messenger allowing customers to use Video and Audio Calling to reach businesses

🛍 Youtube is testing livestream shopping where you can shop during a livestream of a creator you trust

👯‍♀️ Instagram is testing a collab feature where you can collaborate with other users on feed posts and reels

🔍 Learn more about Google’s most recent update to its search quality raters guidelines here

🎄 With the holiday season around the corner, Facebook announced new tools for SMBs to be discovered more easily

🎨 Pinterest realized the value of creators and is rolling out a featured called “takes” to watch, discover and shop

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Facebook is updating its Campaign Objectives

But what do these new changes mean?

Here are the 3 key things you need to know about this…

1. There are now 6 objectives

The current campaign objectives are eleven but Facebook has narrowed it down to just six.

The new objectives are:

Awareness
Traffic
Engagement
Leads
App Promotion
Sales

The point of this change is to have objectives that are aligned with your business strategy and not just random campaigns.

2. No action needed for live campaigns

If you already have the new objectives but had previous campaigns still running, there is no need to worry.

These campaigns will remain working as you set them up and there is no need to adjust.

You will still be able to edit them as needed but it will not be required for them to keep working.

3. The change will happen automatically

There is no way (currently) to opt in for this change and there is no warning that the change will be occurring to your account. One day you will have the new objectives and that’s that

Supposedly, this change will happen globally by the end of 2021.

But…

It is Facebook we are talking about so be patient as delays can be expected.

To learn more about this update, watch our latest Youtube video here.

🔥 1 Fact worth reading

We hear phrases like

“Brand building”
“Find your niche”
“Personalized content”

But why is it important?

The answer is simple…

82% of consumers feel more positive about a brand after reading customized content

61% of people are more likely to buy from companies that deliver unique content

We like being part of communities and sharing with those who care for the same things we do.

Make sure you take the time to check in with your community, to build with them and help them grow.

A great way to start is by having a Facebook Group…

Learn everything you need to know about how to manage your own Facebook Group and build significant communities

Let us know what you think about the course by leaving a quick review!

Newsletter – October 18th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🗣 Facebook just launched an audio tab, where some accounts can now create live audio rooms

👀 Instagram introduces ads placement on reels so that creators can ads creation, ads insights and ads preview

🎥 For creators, getting into video is a must so Canva added video editing to its platform

🧿 Google ads automation doesn’t have to be a big mystery. Learn more about how it works in this thread

📦 As ecommerce evolves, Facebook added new shipping options to its marketplace to facilitate buying and selling online

🚫 Twitter is currently testing removing followers without blocking them and without them knowing you removed them

📝 Facebook updated how they count people for ads planning and measurement so that marketers can plan ahead

🎶 Clubhouse added a ‘music mode’ to support artists in having a higher quality sound

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

As Facebook recently reminded us, we need more than one way to reach our audience.

Email marketing is one of the most effective ways to connect with your audience on a deeper level and gives you another channel to start a conversation even if other social media platforms fail.

Choosing an email provider can be daunting at times as there are so many different options that have different:

Pricing plans
Opinions from users
Necessary skill set to schedule everything
Features (that you may or may not need)
And so many other things…

We have tried a couple of different email providers but the one we have liked the most thus far and that we currently use is Convertkit.

Why Convertkit?

1. Intuitive and simple

The platform is easy to use and very user friendly. The platform follows a certain order and it guides you seamlessly through the different steps of sending out an email. They have made it incredibly simple for you to check on your subscribers.

2. Landing pages and forms

This feature allows you to create landing pages and sign up forms without needing your own website. At Markeko, we do have our own website but this feature allows us to directly link new sign ups to our email sequences. Additionally, it supports many add-ons so you can add it to your website for traffic to automatically upload to your email lists. Bonus points for having such clean designs to make it more appealing for users to take action.

3. Visual automations

Automations allow you to put certain subscribers in the right email sequences, automatically! It is this feature that makes us so much more efficient and allows us to send the right communication to the right people, at the right time.

Convertkit lets us do so much and saves us so much time! If you are looking to get started with email marketing, you can start here.

(Pro tip: If you aren’t sure about what email provider to use just yet, you can try Convertkit’s free plan and check out some basic features to see if it’s something you are interested in. Although once you try it, you won’t be able to switch it!)

🔥 1 Fact worth reading

Frustrated over email open rates?

Two of the most important metrics are open rates and click rates as they tell you how interested your subscribers are in the content you are sharing.

Currently, the average open rate for emails is of 21.33%. (Counting all industries)

Learn how to write an effective welcome email when you are adding subscribers from a Facebook Group here.

Newsletter – October 11th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🎥 Instagram just announced a videos tab where it combines IGTV and feed videos to have a platform that is easier to navigate

📬Twitter just added seven new features to its Tweet Deck to make it easier to manage multiple dashboards

📈 TikTok keeps growing and it’s turnover in Europe grew 545% as advertisers have increased their spending

⌨️ Google is currently testing showing trending keyword data within the keyword planner in an effort to improve user experience

👤 Twitter announced that all business can now apply for a professional profile, which gives access to special features not available to individual accounts

📺 Google’s video action campaigns on TV screens are now available globally and they make it easier for users to continue shopping without interrupting their viewing

🎵 Youtube Music will be testing background listening without the need to upgrade to premium, starting with Canada

👁 iOS 15 left a lot of uncertainty for digital marketers but this thread will help you build a way to connect more effectively with your audience

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Facebook is still the world’s most popular social media platform so having a Facebook presence is still non-negotiable.

However, as we experienced last week, it is important to have another way to communicate with your audience in case those trusted platforms fail.

Which is why besides having a FB group, keeping an eye on growing your email list is imperative.

Below are the three best practices to use pop ups on blogs in order to keep growing that email list and strengthen your FB community.

1. Incentivize users with great value to leave their email address

With so much spam out there, people rarely leave their email address so give them something of real value.

This could be:

Early access to a course
Discount codes
Free ebook
“How-to” guide
Youtube channel… etc…

No matter what it is, make sure you share. It will increase the conversion rate of people leaving their email address.

2. Redirect users to your Facebook group

The past few weeks we have shared other steps to grow an email list within a Facebook group so if you missed it you can watch it here.

Make sure you direct users back to your Facebook community in order to collect email via member requests and your welcome post.

This allows the process to be continuous and more dynamic.

3. Choose a style that is right for you

There are many different pop-up styles available so choose the one that makes your content more accessible and allows you to easily view the data.

Choose a style that is aligned with your page and your brand.

Small details can make a big difference.

Think about your audience and what will appeal to them!

Pro tip: Don’t have your own website or blog? No problem! You can use Convertkit’s tools to be able to show a pop-up even if you don’t have your own website. Get started here!!

🔥 1 Fact worth reading

Over 500 million people have joined a Facebook group that they find meaningful.

Facebook groups for business provide a direct line to your most loyal customers.

Additionally, groups will help you increase your organic reach.

Make sure to leverage this resource the right way to get the best results!

We have just launched a course that will help you build your own Facebook community and master all of the elements of Facebook Groups.

Start learning here!

Newsletter – October 4th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

💻 Facebook has just updated its platform and you can now post and view reels in the FB app with the incentive of introducing you to new audiences

📈 TikTok keeps growing and they just announced that 1 billion users visit their page every month

📱 Connect your Instagram to a Whatsapp account to be able to boost posts to a direct message to your Whatsapp messages

👁 Google developed engaged-view conversions for marketers to be able to have a better non-click conversion metric

🧿 TikTok shares new creative solutions, where they have added more tools to their creator marketplace

5️⃣ Whatsapp is working on five new features that are supposedly going to be released in the near future

⛔️ Due to privacy concerns and the current needs advertiser’s have, Google is implementing data-driven attribution

📫 Whatsapp launches new Business Directory (currently available only in Brazil) in an effort to become a “one of a kind” lifestyle platform

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

In the previous weeks, we have learned how to grow your email list with a Facebook Group.

Having a welcome post is a must but how should you go about it?

1. Pin post to top

The point of having a welcome post is to welcome new members

So make sure this is the first post they will see once they are accepted

It gives your members an opportunity to feel part of something more intimate and personalized

Remember, everything lies in the details so don’t forget to skip this!

2. Be clear and concise

Long posts are boring and most of the time, people will not keep reading

Keep it simple and to the point

Explain what the group is about and what the objective is without boring people

As they connect more with your group and what you are doing, the engagement will increase, but this is a gradual process

Be mindful of your audience and their time

3. Redirect your new members to key website and resources

This is the crucial part when building an email list

It allows you to capture new members attention and direct them to pages where you can capture their email

Additionally, sharing important resources early on signals to your community that you care about their needs

Want to learn more? Here is a video to help you get started!

(Ready to get started with email marketing? You can try Convertkit here and start optimizing your email communication!)

🔥 1 Fact worth reading

With so many apps and platforms available… should you even be on Facebook?

Definitely YES.

Curious as to why?

Well…

Facebook has 1.79 billion users daily…

… being the third most visited website in the world (only behind Google and Youtube)

Last but not least, Facebook reports that about 2.18 billion people can be reached through ads

So take advantage of this opportunity and make sure you have a Facebook presence!

Newsletter – September 27th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

💻 Tik Tok is hosting Tik Tok World digital conference on 09/28, make sure to attend to learn about branding and commerce solutions

📈 Google introduces advertiser pages where you can view all the ads a specific advertiser has run over the past 30 days

📍 Apple released iOS 15 and while it comes with a lot of features it also comes with a set of problems for digital marketers

🖇 Twitter is currently working on a feature so that users don’t lose the tweets they are reading when the page automatically refreshes

📉 Facebook updated its A/B testing tool to make it easier to test different versions of links, text, vidos, and much more to find your ideal post

🗺 Boost your Instagram engagement with this helpful guide to be able to build a better brand and gain more customers

🗣 Over the next few weeks, Amazon is launching voice shopping in India to break through language barriers and make e-commerce simpler

🛍 Take advantage of Instagram’s live shopping feature to improve your sales and differentiate your shop from competitors

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

How to grow your email list from a Facebook Group.

So first things first, you need to turn on member requests for your Facebook group.

Here are three important things to keep in mind when activating member requests:

1. Enable a Join Request

This might seem awfully simple but it is a step that is often overlooked.

Take advantage that this feature exists and use it to grow your email list!

2. Incentivize people to leave their email

The easy way is to just ask people for their email.

But…

It is not the most effective way.

Give people a reason to leave their email address!

You might offer:

Coupon codes
Early access to a course
Free eBook

It doesn’t matter what you are giving your customers as long as it is something that is related to your group and brings them additional value.

3. Ask questions that can help you segment your email list.

You will use this within your email provider to target your users better.

Make sure to limit your questions and make them simple to answer.

Why?

Because if it takes a considerable amount of effort to answer them, then be sure new members will just skip through these.

Ask yourself: what is important for me to know about my audience? How can I serve them better?

You might ask:

Why are people joining my group?
What are they looking to solve?

This will help feed users into the right email sequence to improve the value they are getting and it saves you a ton of time!

Want to learn more? Here is a video to help you get started on growing your email list from a Facebook Group!

(Ready to get started with email marketing? You can try Convertkit here and start optimizing your email communication!)

🔥 1 Fact worth reading

Should you segment your campaigns?

YES!

But why?

In 2021, marketers who segmented campaigns noted as much as a 760% increase in revenue.

So what are you waiting for?

Go ahead and start segmenting!

Don’t know where to start?

Convertkit has tools to help you save time and segment your audience. Try it here!

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Newsletter – September 20th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

💻 You can now activate dark mode on LinkedIn… content creators need to keep an eye on this as it will affect how your content is seen

📈 Google updates display campaigns with a couple of automatizations to make your life easier

📍 With Apple’s most recent updates comes new terms in its app tracking transparency which threatens the way advertisers work

🖇 Facebook announces new products and features due to Apple’s update to its privacy features

📉 Twitter has been aiming to diversify its platform with Super Follows but it seems growth isn’t as big as expected

🗺 Instagram is now testing ‘map search’ for easier discovery of businesses and locations

🗣 Twitter has restarted its verification process, so make sure to check the guidelines and get verifies

🛍 Whatsapp launches a business directory for consumers to search for businesses within the app.

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

How do you grow your email list from a Facebook group?

Facebook groups are a great way to grow your email lists and enable you to give your community even more valuable content.

These three tips will help you make sure to get the most users.

1. Facebook Group Intro Questions

Before letting anyone join your group, enable a form to request to enter. This allows you to gather basic information on your community and hopefully start getting email addresses

Keep the questions optional if someone doesn’t want to answer them right away, since there will be other opportunities to get their contact information. Join our community and see how we do it at Markeko.

2. Welcome Post

Have a welcome post within your Facebook Group for new members to introduce each other and get a feel of what the community is all about.

Make sure to pin this post to the top of your feed so it’s the first thing new members see.

In this post, add important resources that will add value to your members:

Links to blogs
Social media accounts
Courses
Websites (if you have one!)
And more…

Here you can ask for their emails and other relevant information to add them to your newsletter and other marketing campaigns.

3. Landing Page and Pop-Ups

Last but not least, add pop ups to your landing pages to be able to collect those emails you don’t have yet. There are many add-ons you can use for this so look for the extension that works best for you.

This is great because it is a way to continuously have a way to connect with your users and keep the conversation going.

Additionally, in this pop-up, you can also redirect people to your Facebook Community if the user entered your website or landing page from a different source – so the cycle keeps going!

Pro tip: Convertkit has a pop up feature that is super easy to use and the best part is that it is directly linked to your account so those leads are simple to follow up with! Try it here)

🔥 1 Fact worth reading

Is email marketing worth it?

Is it effective?

YES and YES.

Studies show that email marketing continuously keeps outperforming other digital marketing channels.

Email marketing has an average ROI of $42 for every $1 spent.

So what are you waiting for?

Get started here.

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer:

How to manage a remote team w/ Brooklin Nash
Growing organic traffic with SEO w/ Hassan Aanbar
Learn more about Marketing Ops w/ Crissy Saunders
Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina

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Newsletter – September 13th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🆙 8 News worth reading

💻 Twitter is now testing Tweets that span the width of your timeline, only in iOS

📈 You can now compare your LinkedIn company page with your competitor and get interesting data

💸 Apple recently updated its policy for app store monetization processes

📨 Google News is now sending users directly to the publishers own websites as well as to AMP’s

📺 A recent study showed that TikTok overtook Youtube in hours spent watching content per month

🎥 Microsoft announces pilot testing for video ads

🗣 Twitter introduces communities, to be able to connect people talking about the same topics

🛍 Paypal invested $2.7 billion to acquire Paidy, a buy now and pay later platform

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Building a content strategy for your community may seem daunting at first.

But you need one to be able to thrive and give meaning to your community.

You cannot post random content without a guide and expect results.

So here are three important tips when building a strategy.

1. Consistency

You do not need to post everyday BUT you need certain guidelines and consistency with the content you post.

Building an audience will not happen overnight. It takes time and a lot of thought.

So be consistent with your schedule, topics and type of posts.

Last but not least, be consistent with quality content and never ever put quantity over quality.

2. Edu-tainment

Why do people join communities? Well it definitely isn’t to hear your sales pitches all day, everyday.

People join communities to learn, share with like minded people, have a better understanding of a certain topic and join conversations of interest.

Incorporating humor and fun into educational content will boost your engagement and will help you create a more valuable relationship with your audience.

3. Call to action

Always ask for an action!

What do you want your audience to do?

Comment
Share
Like
Subscribe
Read

It doesn’t matter what the call to action is but don’t forget to be clear about it.

🔥 1 Fact worth reading

Content?

Content marketing?

Really?

As of last year, 70% of marketers are actively spending on content marketing.

And nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Do you invest in content marketing? Let us know via email!

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer:

How to manage a remote team w/ Brooklin Nash
Growing organic traffic with SEO w/ Hassan Aanbar
Learn more about Marketing Ops w/ Crissy Saunders
Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina

Newsletter – September 6th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🆙 8 News worth reading

🎂 Instagram is asking users to share their birthday to make the platform safer for younger people and have better ads based on your age group

🤩 Whatsapp is developing message reactions and will be available for beta testers soon

🔍 TikTok launches promote, a new advertising tool. Learn how to use it here

🤳🏼 Telegram continues growing and just reached 1 billion downloads globally

💡 LinkedIn is removing its stories by the end of September in order to test new features based on customer feedback

🔊 Amazon is building an live-audio tool that is a mix between a digital radio and live streaming

🎄 Just in time for the holidays, Google rolls out identity attributes in its ads to avoid confusion

🙋🏻‍♀️ TikTok announces Creator Marketplace API to make it easier for influencers to work with brands

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Thinking about using Facebook groups to build your community?

Before you start, go over these questions and make sure Facebook is the right platform for you.

Puts lots of thought and effort into building your community to be able to attract the right people and grow together.

1. Who is your audience?

A community helps you understand your target market, their needs, interests, behaviors, and demographics so make sure you know who your customer really is.

This way you can build and design a place for your target customer to interact with you and others in your community.

Not knowing who your audience is will make your community lose value and relevance.

2. Why do you want to launch an online community?

This question is often overlooked because it appears too simple, but it is still extremely important.

Ask yourself whether you want it to strengthen your brand, have better conversations about your product or any other reason but this way you’ll be able to have better content and communication.

These communities can rally the most loyal customers in one place and it’s a great and fun way for like-minded people to chat with each other, while putting your brand at the center.

3. What are your community goals, key results, and activities?

By knowing what the purpose of your group is, you will be able to understand whether all the effort and energy you are putting into your Facebook Group is getting you the right results.

Is your community growing?
Do you have a better understanding of your customer?
Are you getting product feedback?
Are you generating sales from your group?
Did the new content you published had an impact on engagement?

It doesn’t matter what your goal is as long as you are clear on what you want to accomplish.

All of these questions can be answered if you have a clear plan before you launch your Facebook Group.

What else is important when thinking about building an online community ? Let us know via email!

🔥 1 Fact worth reading

Should I care about search engines?

YES!

But why?

Search engines drive 93% of all website traffic.
18% of all local searches lead to a sale within one day.
72% of people who visit a physical location will choose one within 5 miles of their original location.
90% of searchers haven’t made their mind up about a brand before starting their search.

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer:

How to manage a remote team w/ Brooklin Nash
Growing organic traffic with SEO w/ Hassan Aanbar
Learn more about Marketing Ops w/ Crissy Saunders
Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina

If you enjoy this newsletter, please share with your friends and coworkers!

Newsletter – August 30th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🆙 8 News worth reading

🛍 Instagram is launching ads in its shopping tab, to make it easier for consumers to browse and learn more about the products

🖥 Facebook is developing Horizon Workroom, an app for virtual reality office meetings

🎭 Twitter is evolving as a creator promotion tool and you can now link your Revue newsletters directly to your Twitter profile

☎️ Facebook is testing adding voice and video calls directly on its main app

🎯 Whatsapp is currently working on a multi-device feature which is especially appealing to iPad users

💳 New partnership between Shopify and TikTok to do social commerce on app

⏫ No more Instagram swipe up, the feature is being replaced by link stickers starting Aug 30th

👀 Check out this content report Facebook released. The most content viewed on Facebook is Youtube, Amazon and Twitter

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Getting started with your Facebook community?

First things first, how will you name it?

Having the right name is the most important step to build your community. At first, a lot of your growth will be organic and a great name can help you attract the right people.

1. Have a name that is searchable, easy to understand and creates a positive association

This might seem too basic but it is frequently overlooked. Make sure you don’t miss any of these elements!

Here is a quick checklist to go over:

Searchable – use Google Search and see what people are searching for
Easy to understand – find out what your target audience is already talking about
Positive association – this is what represents your brand

2. Keep it simple!

Remember to be straight-forward.

People don’t want to guess what your group is about, let them know in the name what they will be joining as this will save you from having people that have no interest in your group.

Here are some helpful formulas to guide you in creating a name for your community:

Product + Official/Community ➡️ Fiverr for entrepreneurs
Topic + Audience ➡️ Breastfeeding for first time moms
Pain Point + Audience ➡️ Sell your sofas in 24 hrs – City
Benefit + Audience ➡️ Profitable Ads for Drop-shipping
Brand + Audience ➡️ Starbucks for coffee aficionados

3. Don’t forget about the restrictions

The last thing is to make sure you follow Facebook’s guidelines.

Your name can have up to 75 characters in length
You can change the name every 28 days (not a day sooner!)

What else is important when choosing a name for your community ? Let us know via email!

🔥 1 Fact worth reading

181.3M is the total number of content viewers that Youtube got organically on the Facebook platform for the Q2 of 2021 according to their new study published.

Followed by Amazon with 134.6M content views…

and UNICEF with 134.4M.

Who would have thought that UNICEF was the third most viewed page on Facebook.

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer:

Growing organic traffic with SEO w/ Hassan Aanbar
Learn more about Marketing Ops w/ Crissy Saunders
Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina
Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh

If you enjoy this newsletter, please share with your friends and coworkers!

Newsletter – August 23rd, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 fun fact

🆙 8 News worth reading

👀 Whatsapp has announced the addition of new features like chat history transfer in order to be more user friendly

🎯 There was some controversy with Apple’s most recent update but they have heard customer feedback and a couple issues in the iOS 15 beta 6 update

🔗 You can now activate end-to-end encryption on Facebook Messenger

💬 LinkedIn has recently rolled out a video option within the users messages, without the need to use other apps

🔉 Spotify is expanding and experimenting with a music + talk format, so that creators can offer a different listening experience

🔎 Here is how Youtube is changing its search engine to help its community have easier access to content

💰 New opportunities to sell on TikTok as they are working on testing an eCommerce tool

🔐 Two-factor authentication may not be enough anymore. Learn more about multi-factor authentication and keep your accounts secure

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

How to audit your Facebook Pixel account?

Auditing your Facebook account might seem daunting but follow these 3 hacks and you’ll see how much simpler it is!

1. Make sure the pixel is installed and firing correctly.

The Facebook pixel is probably one the most important tools (as of now) that you can use to improve your targeting and ad performance. Not setting up this tool properly can mess up your results. Here is a quick checklist to go over:

Is your pixel installed on your website?
Do the right people have access to the Business Manager? And is your pixel connected to your Ad Account and custom conversions? Learn how.

2. Make sure your events are being triggered and domain verified

The second thing is to check whether you can track events throughout the important steps in your sales funnel.

Are your standard events being triggered throughout your funnel? Use the Facebook Pixel Helper
Is auto advance matching on? Learn how.
Is your domain verified? Learn how.

3. Make sure to configure, prioritize your 8 events and see results on the Ads Manager

The last thing is to make sure your events are prioritized properly and running correctly.

Have your prioritized your 8 events? Learn how.
Define which event you will prioritize for first? Top of funnel (landing page view) or top of funnel (purchases)?
Can you see campaign results for your events? Cost per event? ROAS?

What else is important when auditing your Facebook account ? Let us know via email!

🔥 1 Fact worth reading

Ever wonder if eCommerce is a success?

Do you know how much Amazon sells each day, hour, minute or second?

Each second, Amazon records sales of $4,722.

This means that each minute, those sales equal $283,000.

And in ONE HOUR, that averages to more than $17 million 🤯🤯🤯

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer:

Learn more about Marketing Ops w/ Crissy Saunders
Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina
Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
How to use local PR for product launches w/ Mickie Kennedy

If you enjoy this newsletter, please share with your friends and coworkers!

Newsletter – August 16th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 questions

🆙 8 News worth reading

🔎 TikTok just launched a Pilot to test stories on the app, learn how they are a new way of engaging with your audience

💬 Apple recently announced that it will make changes to its safety policies for children, but why is this new security system for minors so controversial?

🔗 Google is following suit and adding to its security measures for kids and teens

💟 Facebook’s dating service is not as popular as other apps so they are making a bold move with these three new features

🎯 Instagram is now testing ads on its shopping tab, so don’t miss out on a way to further grow your business

📱 Soon, you will be able to transfer WhatsApp chat history between mobile operating systems

💰 Amazon announces a new policy to deal with damages caused by defective products to be able to have better customer service

🎙 Improve your engagement on reels with the new ‘audio’ tab

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

There are so many tools available, but do you make them work for you?

Here are three tricks I use to be able to be more productive when having an online presence.

Schedule your posts in advance.

Creating and posting can become time consuming if you do it on a daily basis.

Instead, take advantage of the ‘later’ feature in all the social media you use.

Use a day or two at the beginning of each month to plan your content strategy and use the time to create, write captions and plan the following weeks.

Create saved replies for FAQ’s.

Get the same question over and over again but you keep typing each individual answer?

Save time by saving these replies on your Page. If you enjoy working on a page that doesn’t offer this tool, keep a list of answers handy when going over your messages. Trust me, small changes like this one end up making a big difference.

Limit your screen time.

Don’t spend all day on your social media replying messages and getting wrapped up in current posts and news articles.

While it is important to keep up, know your limits. If you are not able to stop after a certain amount of time, restrict the time you are allowed on each app.

It’s tempting to just keep scrolling but don’t lose focus and keep up with your work.

What other strategies do you use to optimize your time? Let us know via email!

🔥 1 Questions worth discussing

When building a new Product Led Team, who should you hire first?

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer.

Grow your sales with LinkedIn w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina
Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
How to use local PR for product launches w/ Mickie Kennedy
3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

If you enjoy this newsletter, please share with your friends and coworkers!

Newsletter – August 9th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 questions

🆙 8 News worth reading

🔎 A new way for businesses to discover inspiration on Instagram

💬 WhatsApp View Once feature is being rolled out that lets you disappear messages and videos from the chat after they’ve been opened

🏅 Download Twitter’s official Agency Playbook for running Twitter Ads

🔗 Learn how Instagram’s algorithm works in this cool video

🎯 Is Facebook looking at ways to use WhatsApp encrypted messages for targeting?

💰 Interesting take to moving from ROAS to MER (blended ROAS) by our friends at Foxwell Digital

🍼 Snapchat knows when you were born if you looked at a horoscope

🎥 First-ever paid movie premiere will debut on Facebook exclusively

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

How do you get sh!t done with so many distractions?

Here are three tricks I use to focus and be able to get work done.

Turn off all of your notifications on your phone

We are all addicted to our phones. On average, we check our phone 150 times and tap, swipe, and click on your phone 2,617 times per day. Every single day. Your phone is the easiest way to get you distracted.

There is not a better way than to just turn off all of your notifications.

Trust me.

If something is urgent, they will call you!

Close all tabs on your computer; except the ones you are working on.

We’ve all been on calls when people share their screens and they have hundreds of tabs opened on different windows. Close them. All of them. Except the ones you really need.

Having so many tabs open only creates anxiety and will interfere with your work; especially if you have social media tabs with notification.

Start with the hardest task at hand

What is the first thing you do when you open your computer? Probably check your email or Slack.

Don’t!

Start planning your day, define what tasks are important to complete that day and start with the hardest one. Don’t bother checking email until after mid-day. This will help you focus on the important tasks first and then get distracted with daily asks by your team or co-workers.

What other tricks do you use to get sh!t done without getting distracted? Just reply to this email.

🤔 1 Questions worth answering

while on #vacation, do you still work?
(even checking email, slack, etc)

Or are you able to completely disconnect your mind from work

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer.

Grow your sales with LinkedIn by w/ Nadja at lemlist
The $10K product launch blueprint using only Twitter w/ JK Molina
Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
How to use local PR for product launches w/ Mickie Kennedy
3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

If you enjoy this newsletter, please share with your friends and coworkers!

Newsletter – August 2nd, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 questions

🆙 8 News worth reading

💬 WhatsApp reportedly developing iOS to Android transfer option for chat history

🛒 Twitter launches US e-commerce pilot that lets users shop from profiles

🧠 Customer experience is the new SEO for Google My Business

🔒 IG, FB and Messenger: giving young people a safer, more private experience

📱 Elimination of the 72-Hour Pause for Facebook ad set optimization

🎶 Instagram is testing a TikTok-Like vertical feed presentation for Explore

⚡ Workplace from Facebook adds mobile security features

📍 Snapchat for iOS expanding popular Snap map location-sharing feature with ‘Places’

🔥 3 Hacks worth knowing

(the tips, tricks and hacks worth knowing)

Earlier this week I had a great live session with Nadja, Head of Business Development at Lemlist to discuss how to leverage LinkedIn to increase sales.

Here are the three hacks you should know:

1. Engage with your ICP’s thought leaders or influencers

“I am going to find potential clients and start engaging with their content.” is the first thing we do when using LinkedIn to find potential customers. Instead, focus your time in finding 8-10 thought leaders or influencers that your ICP or Buyer Personas are following and start engaging with their audience comments.

It’s a great way to start conversations on LinkedIn.

2. Stop sending LinkedIn invites like crazy

Play the long term game and engage with people through conversations. Instead of adding people to your LinkedIn; play the long game of engaging and commenting on your audience posts. People will start noticing you, adding you to LinkedIn and open the space to pitch your product or service.

3. Comment and send post formula

I love this one and it’s easy to do. Instead of sending people to your landing page, do the comment and send post:

Make a post where you ask people to comment or DM you for a guide or something that add value to them
Send the guide through DM’s
Scrap the data of people who comment automatically
Build your list of people and clean it
Engage with them with your funnel actions

A great way to build an audience, make your post go viral and build your prospecting list.

🤔 1 Questions worth answering

Why would someone’s children’s age matter when hiring them? (beyond the legal aspect of it, why even ask this question…) Even if it’s legal in the country, is it “ethical” for recruiters to ask personal questions during an interview?

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer.

Grow your sales with LinkedIn by w/ Nadja at lemlis
The $10K product launch blueprint using only Twitter w/ JK Molina
Key in growing your team and delivery to grow your agency to a $3MM ARR w/ Emily Hirsh
How to become the go-to-authority in your niche using Instagram w/ Morgan Sutton
Email marketing tips and hacks to get +40% unique open rates w/ Stacked Marketer

Newsletter – July 26th, 2021

💣⚡The Latests 8-3-1 by Markeko
8 news, 3 hacks & 1 question

_{8 News worth reading
(the latest developments and news in social media worth reading)}

👽 Mark Zuckerberg and his metaverse vision for Facebook

_{📞 WhatsApp will let you join group calls after they start}

_{🛍️ Facebook Groups has added shopping features for Groups

👀 TikTok new Live-Stream features is here (with Live Guest and Q&A Panels)

😎 6 Facebook Ads Updates To Be Excited About This Summer

🛒 Snap buys another company to make AR shopping a reality

📊 Instagram Expands Insights Data to 60 Days, providing more analytical capacity

🔐Youtube adds shopping from livestreams with merch shelf}

🔥 3 Hacks worth knowing – How do you make difficult decisions in life
(the tips, tricks and hacks worth knowing)

As humans, we make thousands of decisions every day. Some are easy and natural.

But what is your process to go through the tough ones…
– Do you fire someone?
– Should I break up with my partner?
– Do you quit your job? Change jobs?
– Do you sell your company?
– etc. etc. etc.

I wanted to share the three key questions I asked myself when making a difficult decision and have helped me.

1. Will I regret it?
Sometimes we think about things too much. We go over the many what ifs. And you will always find some excuse not to make a decision. There will always be many unknowns.

But what I’ve found useful is to just ask myself, “10 years from now, will I regret this?” If the answer is no, just go for it.

2. What is the worst that can happen?
Think about the worst case scenario if you were to make the decision. If the worst case scenario does not look so bad, then go for it. Most likely, the worst case scenario will require for you to get out of your comfort zone.

And that is ok.

I am not saying that you put yourself in dangerous situations. Stop dreading about it and just do it.

3. Will I have piece of mind?
A lot of times we delay making some decisions in hope that things will improve. We just kick the can down the road.

It is easier… right? Instead of doing something about it today, we leave it for tomorrow.

By delaying the decision, you are only adding more mental baggage to your brain. Think about how many decisions you haven’t taken because you are afraid. Delaying the inevitable. Sometimes piece of mind is more important to be able to move on.

Have the necessary brain power to get that next thing. Think about it!

How do you take difficult decisions in life?

🤔 1 Question worth discussing
Do you structure your Product Marketing Team by industry/vertical, product, self-serve/lead gen or other?

Answer on Linkedin

🎙️ Live stream with Digital Marketing Experts

Join our next session

How your sales team should leverage LinkedIn with content w/ Nadja Komnenic

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer.

The $10K product launch blueprint using only Twitter w/ JK Molina
How to prevent your Facebook and Business Manager from being hacked and keep it safe w/ Byron Cabrera
How to use local PR for product launches w/ Mickie Kennedy

How to use Creative AI to boost your Facebook Ads w/ Pencil
How to start making money on Fiverr w/ Brandon Mallo

PS. Help me share the word with your friends and coworkers.
Here’s a link with a tweet I mocked up for you.

Newsletter – July 19th, 2021

📲💣⚡The Latests 8-3-1 by Markeko
8 news, 3 hacks & 1 question

8 News worth reading
(the latest developments and news in social media worth reading)

⚙️WhatsApp reveals stunning new update For 2 Billion users

👀 Streamline checkout on your site with Facebook Pay (Shopify merchants included)

🌟 App Annie new reports shows TikTok usage overtaking Youtube

🍭 TikTok bans sponsored posts relating to cryptocurrency, investment services, and trading platforms

🔗 Instagram messaging is now open to accounts with 1K-100K followers

💨 WhatsApp brings view once feature for web users to send disappearing messages

🤑 Facebook will lure creators with $1 billion in payments

⚡ How does News feed work? Episode 3 of “Let me explain” has answers

🔥 3 Hacks worth knowing – Building a digital mkt team
(the tips, tricks and hacks worth knowing)

“Hire for deliver over marketing and sales”

Last week I had a great live session with Emily Hirsh about her story building a $3MM ARR agency. We talked about making your first hire and building your team.

I decided to give three tips when making your first hire.

1. Hire for deliver over marketing and sales
Yes! The first hire should be someone who can help you with execution. Get someone who can build processes and deliver. Having this person will allow you to continue growing and building the foundations to scale.

2. Interview for hustle
From my experience, look for people who are willing to hustle and try stuff out. As someone looking for a new job, there is no excuse for “I don’t have experience” in digital mkt anymore. You can always post content, run ads for friends or family and join/engage with a community.

Look for hustle!

3. Ask How-How-How when you are interviewing
If you want to make sure people have actually executed in their previous jobs (run ads, write content, develop a strategy, etc.) make sure to ask “How” at least 3 times.

How did you get those results?
How did you decide which campaign to launch?
How did you set up the ads? Walk me through step by step?

Always try to get details and dig deepers into how things were executed. Force them to explain the how.

What are some hiring tips you have?
(just reply to this email)

🤔 1 Question worth discussing
(the biggest challenges and doubts worth discussing)

WhatsApp is working on a WhatsApp for desktop beta which will also have multi-device support for up to 4 devices at the same time.

Is this enough though…

Answer on Linkedin

🎙️ Live stream with Digital Marketing Experts

Listen to our latest podcast episodes where we invite experts to share their tips, tricks and hacks to help you become a better digital marketer.

Behind the Scenes to the Not For Lazy Marketing process w/ Emily Hirsh
3 Pitfalls when doing targeted accounts in B2B w/ Andrei Zinkevich
From eComm to Retail: How to make the jump w/ Maureen Mwangi
From $0 to $2MM ARR: How growth hacking fueled Lemlist to scale w/ Vuka
The MVP Philosophy to run your business and making data driven decisions w/ John Grimshaw

PS. Help me share the word with your friends and coworkers.

Here’s a link with a tweet I mocked up for you.

Newsletter – July 12th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 questions

🆙 8 News worth reading

💰 TikTok made me buy it

📱 How to fast-forward through a TikTok video

👀 Twitter has lost liability protection in India, government says

🤩 Facebook is Testing a New ‘Threads’ Option for Feed Posts

🗓️ Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

💥FB: Building the Next Era of Personalized Experiences

🌟 Instagram’s Evolution

📚 Mark Zuckerberg and Sheryl Sandberg have drifted apart, say Facebook book authors

🔥 3 Hacks worth knowing

What is your morning routine hack? One of the best ways to keep me productive as a marketer is having established a morning routine.

Here is mine:

🔥 3 Hacks worth knowing

What is your morning routine hack? One of the best ways to keep me productive as a marketer is having established a morning routine.

Here is mine:

What are 3 most important things to accomplish today?

I take some time to write the 3 musts and priorities I have to finish today. This helps me focus and stay on track with what I need to do. It’s easy to get distracted with slack, whatsapp and other day to day activities.

What does my schedule look like?

Understand what your days look like and whether you need to move meetings, prepare for one or change things around to accommodate your 3 tasks.

How do I fit those 3 things in my schedule?

Find time in your schedule to focus on finishing those three things. Cancel meetings, reschedule stuff or do whatever you need to do to make sure you accomplish those 3 things.

I do this every day and it really helps me stay on track and focus on what is important. What is your morning routine like?

🤔 1 Questions worth answering

As an early-stage xompany, what do you think is more important in your ·marketing, niching down or spraying & praying to understand who more market is?

Answer on Facebook Group or Twitter.

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Emily Hirsh, she is a leading Digital Marketing Strategist, young entrepreneur and founder of Hirsh Marketing, one of the fastest growing digital marketing agencies that is responsible for over $106 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Not For Lazy Marketers Process.

PS. Help me share the word with your friends and coworkers. Here’s a link with a tweet I mocked up for you.

Newsletter – July 5th, 2021

📲💣⚡The Latests by Markeko

8 news, 3 hacks & 1 questions

🆙 8 News worth reading

🖥️ Facebook’s newsletter platform Bulletin is now live

🔗Instagram tests letting anyone share a link in stories

🍭 Instagram Testing ‘More Like This’ When Users Click on Ads in Feed

💰 Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees

👀 Ed Sheeran TikTok Show breaks records with 5.5 million viewers

📱Instagram may be working on subscriber-only stories

🔑 Twitter users can now add security keys as the only two-factor authentication method

🔥Snapchat Adds New Ad Control Options for Users

🔥 3 Hacks worth knowing

Targeting. How do you target? Broad or narrow? Size? Here are three simple tips to help you get started with audience targeting.

Region: Go broad if you are doing conversion campaigns in developing countries (Facebook has good data to optimize with). Go narrow if you are doing ads in emerging markets (market dynamics and restrictions are different).
Budget: Large budgets tends to work well with large audiences as you can control the frequency of your campaigns and thus control your costs. If you are getting started, think about smaller audiences (restrict geography).

The Rule of 7: On average it takes 7 interactions with your brand before someone makes a purchase. This comes down to managing your audience size and budget. Balance both by measuring your frequency.

🤔 1 Questions worth answering

80% of consumers age 18-24 find #chatbots 🤖 to be helpful…but what % of consumer age +55 do you think find chatbots helpful?

Answer on LinkedIn or Twitter.

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Andrei Zinkevich, founder of Fullfunel.io ( Full-Funnel B2B marketing for B2B Service-Based, Tech and SaaS companies) and ROIplan (marketing planning platform). Author of “LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads” book that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority.

PS. Help me share the word with your friends and coworkers. Here’s a link with a tweet I mocked up for you.

Newsletter – June 28th, 2021

📲💣⚡The Latests – Facebook, Instagram & WhatsApp

🆙 Facebook, Instagram and WhatsApp Updates

👀 Instagram tests putting suggested posts ahead of your friends’

⬆️ Facebook Removes Livestreaming Feature From Quest In V30 Update

💥 Too many influencers, not enough eyeballs: will boredom kill Instagram?

🍭 What Is Facebook?

⭐ Workplace From Facebook Reveals Several Updates, New Features

🔑Facebook´s Brand Safety Test Let Advertisers avoid Problem Users

📱 The ever-changing pressures of running an Instagram business

🛍️ Facebook adds Shops to WhatsApp, among other e-commerce updates

📄 Facebook Filed a Patent For an AR Hat, The Latest in its Evolving AR Push

⭐TikTok, Twitter, and Social Media Updates

🎶TikTok Jump: Enriching the TikTok experience with new integrations

🔓 YouTube secures a big win in the EU over copyright

📽️ YouTube will make Unlisted videos uploaded before 2017 private next month

🖥️How Twitter hired tech’s biggest critics to build ethical AI

👻 Supreme Court says a school can’t punish a cheerleader for swearing on Snapchat

💥 Get ALL questions for ONLY $97 💥

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📱 Great community discussion in our group

💬 Daniel Espinas needs help to answer a question from the Planning Practice Exam, can you help him?

💬 Trương Vân is asking for tips or guides to pass the Marketing Science Exam, can you help him?

💬 Download here our glossary of +30 Marketing Terms that you should know as digital marketer!

💬 Congrats to Daniel Espinas for passing the Media Planning Exam!

🎙️ Live stream with Digital Marketing Experts

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.

Newsletter – June 21st, 2021

🆙 Facebook, Instagram and WhatsApp Updates

📱 Facebook CEO Mark Zuckerberg hosts first test of Live Audio Rooms in US

💬 Why CBC is turning off Facebook comments on news posts for a month

⚙️ FB: New Tools to Help Community Builders Manage and Nurture Their Groups

💻 Facebook’s AI moderator will tell group admins when users are beefing in the comments

📁 WhatsApp for iOS working on new Archived Chats tab

🔍 Facebook’s latest AI doesn’t just detect deep fakes, it knows where they came from

💣 Facebook will let group admins ‘slow down’ toxic conversations

⚡Facebook Brings Back ‘Brutally Honest’ VR App Reviews

🔥 Facebook Execs Run First Live Test of New Facebook Audio Rooms Feature in the US

🆙 TikTok, Twitter, and Social Media Updates

💰 TikTok Charges Up to $2 Million a Day for Top Advertising Spots

👁️ There’s more to Google’s FLoC than meets the eye

🚗 Pinterest Launches New Virtual Test Drive Ad Experience With Volkswagen

🛒 Snapchat bets big on augmented reality’s e-commerce future

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Maureen Mwangi, she is the brand growth strategist behind some of America’s most beloved brands, like L’Oréal, Chobani, and Dove. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting – a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names.

Thinking of getting Facebook Blueprint certified? Check out our courses!

🍭Great community discussion in our group

👋 Bhavin Panchal is having trouble with the payment options, can you help him?

👋 Vimal is asking how to get facebook certified, can you help him?

👋 Mohamed Sabeel needs an explanation of the format for the Blueprint Certification, can you help him?

👋 Download here our glossary of +30 Marketing Terms that you should know as digital marketer!

Newsletter – June 14th, 2021

🎁New Ways for Creators to Make a Living

💡Shedding More Light on How Instagram Works

⬆️Instagram Unveils Branded Content Updates, Including Ability To Tag 2 Brands In Single Sponsored Post

🦉New Messenger API for Instagram Allows Brands to Manage Messages Directly from Hootsuite and Sparkcentral

💬Facebook Down: Users Report Outage for Messenger, Instagram and Whatsapp

🍏Apple is encroaching on Facebook’s territory like never before with new social features

⌚Facebook plans first smartwatch for next summer with two cameras, heart rate monitor

👥Instagram CEO says Facebook will help users get around Apple’s cut of transactions

📱Messenger From Facebook Brings a Fast & Furious Second-Screen Experience

🆙 TikTok, Twitter, and Social Media Updates

🛍️ Pinterest takes the best of offline shopping and brings it online

👀 YouTube expands TikTok rival Shorts to the UK, Canada, Latin America, lets users tap all of YouTube for tunes

👻 Snapchat: Public Profiles for Businesses

💥 Google should be declared a public utility, Ohio lawsuit demands

😯 TikTok changed the shape of some people’s faces without asking

Thinking of getting Facebook Blueprint certified? Check out our courses!

🍭Great community discussion in our group

👋 Download here our glossary of +30 Marketing Terms that you should know as digital marketer!

👋 Congrats to Zaira Coccurello for passing the Blueprint Media Buyer.

👋Jack Arockia asked in what way 400-401 Facebook Blueprint Media Planning Exam is different from Buying Exam, can you help him?

👋Indransh Gupta asked how to use Fb pixel on WP and Thinkific, can you help him?

👋Congrats to Erwin Almendrala for passing th Facebook Media Buyer Certification.

Newsletter – June 7th, 2021

💥Facebook says the U.S. is the top target of disinformation campaigns – Of the 150 disinformation campaigns that Facebook has caught and removed in the past four years, the U.S. has been the most frequent target by far, according to a new threat intelligence report from Facebook.

⚙️FB Messenger is learning to follow system dark mode settings – The app is starting to receive a new feature, allowing it to follow Android’s global settings instead of manually having to fiddle with the app’s color scheme.

⚡Instagram changes algorithm after alleged bias – Instagram is changing the way it showcases content after being accused of suppressing pro-Palestinian messages during the recent Gaza conflict.

⏱️FB Enables You To Embed Facebook Videos at a Chosen Time in the Playback – Facebook has added a new checkbox into its video embed process which enables you to choose a specific time within the video playback at which you want your embed to play from.

📱FB is adding multiplayer AR to video calls in Messenger and IG – Facebook’s augmented reality efforts are pushing a little further into the territory of video calls. A deeper support for shared AR effects and games in video calls are being supported across Facebook’s mobile apps, including Messenger and Instagram.

👥Facebook to launch a ‘Researcher API’ for the academic community – Facebook said it’s preparing to launch a new application programming interface (API) designed specifically for access by the research community.

💬WhatsApp wants to make business messaging faster and easier – A series of updates to the WhatsApp Business API will make it quicker for businesses to exploit growing demand for chat options from customers. In fact, e-commerce businesses will soon be able to get up and running using the WhatsApp Business API in just five minutes.

🔍WhatsApp takes the effort out of finding the right sticker – WhatsApp is rolling out a feature that suggests contextually relevant stickers. It works pretty simply. Either enter a word or emoji in the text box, and the emoji button to the left will turn green, indicating WhatsApp has found a sticker for you.

👀F8 Refresh: It’s All About Developers – This year we’re bringing FB back to its roots as a true developer conference. It’s helpful to take measure of the progress we’ve made on our ultimate goal of helping developers find innovative solutions for connecting people.

🎙️ Live stream with Digital Marketing Experts

With Luz Gossmann, is a well-rounded professional with 9 years of experience. Having studied Marketing and Entrepreneurship at the University of Arizona, her career began @ The Coca-Cola Company where she acquired experience in brand management and innovation. Upon deciding to pursue her MBA at Emory University – Goizueta Business School she discovered eCommerce while completing the MBA Internship program at Walmart. Make sure you join on Thursday here.

Thinking of getting Facebook Blueprint certified? Check out our courses!

🍭Great community discussion in our group

👋 Download here our glossary of +30 Marketing Terms that you should know as digital marketer!

👋 Don’t forget to watch this YouTube video if you want to know more about how to recover your Banned Facebook Ad Account Request.

👋Manal Sahyoun is having trouble while trying to open an instagram a client, can you help her?

Newsletter – May 31st, 2021

📲💣🧨 The Latests – Facebook, Instagram & WhatsApp

🆙 Facebook, Instagram and WhatsApp Updates

👀 Instagram now shows creators how well their live videos and Reels are doing – Instagram users with business and creator accounts can now access various metrics called insights that show them how their posts are doing.

👍🏼 FB & IG will now allow users to hide ‘Like’ counts on posts – Facebook this week will begin to publicly roll out the option to hide Likes on posts. Originally, the idea to hide Like as users faced anxiety and embarrassment around their posts if they didn’t receive enough Likes to be considered “popular.”

💬Taking action against people who repeatedly share misinformation – Launching new ways to inform people if they’re interacting with content that’s been rated by a fact-checker as well as taking stronger action against people who repeatedly share misinformation on Facebook.

📱Facebook-backed report calls Apple privacy features anticompetitive – Facebook isn’t backing down in its battle against Apple’s App Tracking Transparency feature. And it’s seemingly got a couple of heavy hitter researchers in its corner.

💻Facebook and the dilemma of coordinated inauthentic behavior – The company defined influence operations as “coordinated efforts to manipulate or corrupt public debate for a strategic goal”—an apparent reference to the kinds of activity that Americans heard about during the 2016 election.

⭐Facebook Sets News Innovation Test in Canada – Facebook teamed up with 14 leading publishers in Canada, which will participate in its News Innovation Test, a new initiative aimed at promoting a healthy news ecosystem, elevating authoritative journalism and delivering a valuable experience for news consumers on the social network.

💣Facebook Dark Mode problems – We’ve been able to figure out how to turn Facebook Dark Mode back on In the iPhone app. Facebook has confirmed that Android users should have their issues resolved now too. Here’s the iOS fix: First, uninstall Facebook, then reinstall the app.

📊 Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling – Marketing Mix Modeling could provide more opportunity for marketers to better target specific audiences with the right content mix, and adjust automatically, based on consumer trends, in order to maximize ad performance across its networks.

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Luz Gossmann, is a well-rounded professional with 9 years of experience. Having studied Marketing and Entrepreneurship at the University of Arizona, her career began @ The Coca-Cola Company where she acquired experience in brand management and innovation.

Make sure you join on Thursday here.

Thinking of getting Facebook Blueprint certified? Check out our courses!

🍭Great community discussion in our group

👋 Raashd Ali asks what kind of jobs he can expect to do after completing the “Digital Marketing Associate” certificate, can you help her?

👋 Johnny Estrada want to know if Facebook blueprint offer classes in say “product development”, can you help him?

👋 Congrats to Nurjan D´Mello for passing the Media Planner Certification.

👋Want to learn more about Correlation lift tests? Go over this video

Newsletter – May 24th, 2021

📲💣🧨 The Latests – Facebook, Instagram & WhatsApp

🆙 Facebook, Instagram and WhatsApp Updates

👀 Facebook wants its pay-per-view model to expand across sports – Facebook has a plan to turn its live online events product into a pay-per-view option for sports leagues broadcasting games on the platform.

🗓️ Instagram to Host Its First Creator Week, an Invitation-Only Series of Events – Instagram has set a three-day program dubbed Creator Week — the social-media platform’s first professional development event series designed to help creators grow their followings and make more money.

🖥️ Instagram Testing Support for Browser-Based Posting – browser-based Instagram users could soon be offered the ability to natively drag and drop photos and videos from their computer for upload, as well as crop the content, apply filters, and compose accompanying text for publishing to the social network.

🚫 Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech – Facebook has shared a complete overview of its various enforcement efforts, which details its progress on detecting and removing rule-breaking posts, including nudity, hate speech and violent content.

🛍️ Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push – Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Vukasin Vukosavljevic, is a marketing practitioner passionate about brand building and growing profitable businesses. He currently works as Head of Growth @lemlist, a cold email and sales automation tool that helps B2B businesses, sales teams, and startups book more qualified meetings. Vuk was lemlist’s first employee helping the company reach $7M ARR without raising capital. He has over six years of marketing experience in the startup and agency world. Make sure you join on Thursday here.

🍭Great community discussion in our group

👋Zishan Arsh wants to know if Reach & Frequency (Campaign Planner) Tool is still available, can you help him?

👋 Conor McDonald needs to know if Is anybody struggling with results on Facebook recently because of the IOS 14, can you help him?

👋Mbali Ndhlovu wants to know What resources she can use to amplify the prep of media planner, can you help her?

👋Want to learn more about Correlation lift tests? Go over this video

Thinking of getting Facebook Blueprint certified? Check out our courses!

Newsletter – May 17th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🔁Instagram Tests New “Reshare” sticker – Instagram has been working to address a key problem which not all users agree is an actual issue: The re-sharing of feed posts to Instagram Stories.

👀Facebook wants to make sure you’ve read the article you’re about to share- the platform will test a pop-up that asks users if they’re sure they want to share an article that they haven’t opened.

👥Instagram Live Rooms invites more people to the party – Creators wanted to go live with more than one guest, but Live’s technology, engineered in 2016, hadn’t caught up with the increase in video demand that arose during the pandemic.

🔐Facebook has been told to stop processing German WhatsApp data – The Hamburg Commissioner for Data Protection and Freedom of Information said that it has issued an injunction that prevents Facebook from processing personal data from WhatsApp.

💬Instagram Adds New ‘Pronouns’ Option on User Profiles to Maximize Inclusion- Instagram has added a new ‘Pronouns’ option on user profiles which lets users select up to four pronouns so that people know how they should be referred to within interactions.

📈Facebook Shares New Insights into its Efforts to Help Maximize COVID-19 Vaccine Take-Up – Facebook has provided an update on its efforts to increase COVID-19 vaccine take-up around the world, by maximizing awareness of vaccine availability, and reducing misinformation and resistance to the global vaccination program.

🎙️ Live stream with Digital Marketing Experts

This week I will be live with Juan Cabrera, Juan opened up his own shop early 2020 quickly gathering traction within the e-comm and hospitality industry. He has worked for various tech and startup accelerators which have provided him with foundations on how to develop and grow businesses from nothing. Juan has a background in graphic design which provides him with a unique skill set that can help most if not all companies with a one stop shop strategy for their marketing needs. Make sure you join on Thursday here.

🍭Great community discussion in our group

👋Prashant Chaubey got his account hacked, can you help him?

👋Congrats to Faiez Ben Abdelkader who got Blueprint certified last week

👋Nuh Hamid wants to know if he can learn media buying without having a proper/official facebook page, can you help him?

👋Want to learn more about Correlation lift tests? Go over this video

Thinking of getting Facebook Blueprint certified? Check out our courses!

Newsletter – May 10th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🔇Switch Off your Audio and Video during Instagram Live Streams – Your audience will listen better without noise when you’re on Instagram Live with your partners. Put the audio and camera on/off wherever you want.

👋 Facebook takes on Nextdoor with Neighborhoods tool – Facebook is testing a new tool aimed at helping people get to know their neighbors and local communities, taking on social media app Nextdoor.

💬 New Messenger Features and Updates – Facebook Messenger has been working on creating new features to help people feel more connected. You can learn more about these features here.

💲WhatsApp payments are finally coming back to Brazil – WhatsApp is again rolling out its payments service in Brazil, after the service was suspended by Brazil’s Central Bank.💟 Instagram Stories can now be captioned using just a sticker – You can now auto-caption Stories with just a sticker, it will automatically transcribe speech in videos. Users can edit individual words and changing the color, font, and more.
📷 WhatsApp shows bigger images and videos in chats – You can easily view videos and pictures without clicking on a picture or video to see them fully since now you can see them without being cropped in your chats.

💡Thinking of getting Facebook Blueprint certified? Check out our courses!

I know that passing the Blueprint exams can be overwhelming and frustrating. You can still study a lot but still fail the exam, mainly because questions are tricky, you have limited time or you get nervous.

Our Facebook Buying Exam practice questions and video tutorials can help!
Check out our courses here.

🍭Great community discussion in our group

👋 Congrats Faiez Ben and Wambazu Emmanuel for getting Blueprint certified.

👋 Download here our glossary of +30 Marketing Terms that you should know as digital marketer!

👋 Comment here what has been your biggest challenge while getting Facebook Blueprint certified.

👋 Ben Ajose wants to start Facebook ads. Are you able to offer him any advice?

🎙️ Live stream with Digital Marketing Experts

This week I’ll be going live with Joris Bryon. He is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high- revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with(yet). Make sure you join on thursday here.

Newsletter – May 3rd, 2021

🆙 Facebook, Instagram and WhatsApp Updates

💥Facebook will enable businesses to create Facebook Ads within WhatsApp’s Business Tools – Facebook islooking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message

👀Facebook Responds to iOS 14.5 Rollout With Pre-Emptive Popup Messages – iPhone users with Facebook and/or Instagram installed on their devices will start seeing a popup prompt from Apple that gives them the option of whether or not to allow those applications to track them across apps and websites owned by other companies.

🛍️Instagram is working on creator shops and a ‘branded content marketplace’ for influencers –The company is working on a suite of new tools to help influencers make money off its platform.

🔐Introducing new tools to protect our community from abuse –Instagram announces a new way to protect people from seeing abusive DMs in the first place, as well as the ability to prevent someone you’ve blocked from contacting you from a new account.

🔎WhatsApp is testing a 24 hours option for disappearing messages – WhatsApp announces a new option to configure disappearing messages, available in a future update.

🤯Facebook is building its own in-app podcast player – Podcasters will be able to distribute their shows through their Facebook page and will opt into doing so.

💡Facebook shares Brand Marketing Tips – Facebook has published the latest video in its new ‘Social Skills’ series, which aims to provide social media managers with the tips and insights they need to maximize their performance across Facebook’s apps.

💡New Partnership Programs by Markeko

Just Getting Started with Ads?

If you are new with Facebook ads and you need to better understand how to launch campaigns, generate results and improve your campaign structure, check out our new AdAccelerator partnership with Patrick Wind.

Need help running your Ads?

We’ve also partnered with top-growth agencies with proven results to help you increase your sales!

If you are interested, just fill out this form.

🍭Great community discussion in our group

👋650 detailed targeting options for Facebook ads merged into one super sheet? Go over this post.
👋Congratulations to Yousaf Yunes for getting two certifications within a month from each other!
👋Have you taken the Marketing Developer exam? Share your experience here

👋Learn more here about the newest Blueprint certification!

🎙️ Live stream with Digital Marketing Experts
This week I´ll be live with Byron Cabrera. Byron Cabrera is a marketing and advertising professional with more than 19 years of experience. Current Country Manager of the FACEBOOK Authorized Sales Partner program in Guatemala through Cisneros Interactive. Make sure you join here.

Newsletter – April 26th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

💥Incorporating feedback into news feed ranking – The goal for the News Feed is to arrange the posts from friends, Groups and Pages you follow to show you what matters most to you at the top of your feed.

📹Facebook tests topic targeting for in-stream video ads – Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach.

🔍Instagram is testing ads in Reels – The ads can be up to 30 seconds long, like Reels, and will look similar to the ones you see in stories in that they’re vertical and full-screen.

🎉Instagram is Working on New Sticker Types, New Background Visuals for Direct Chats – Instagram is adding more options for engagement and presentation within the app.

⚠️How to prepare for what’s changing with iOS14 Update – Go over this blog post and make sure you are prepared for the changes due to Apple’s new policies.

📢The Evolution of Facebook and Instagram Video Advertising – People are discovering and watching video in diverse formats across our family of apps, each offering distinct viewer and ad experiences.

🔍Sponsored by: Stacked Marketer

18k of the world’s smartest marketers read this every day

Stacked Marketer is the industry insider newsletter that gives marketers an edge on the competition. Covering breaking industry news, tips and tricks for almost every marketing channel including Google, Facebook, Native, SEO and more.

This newsletter is for the busy marketer who wants to get smarter.

It’s a quick 5-minute daily read.
Carefully curated marketing news, ad tech, and actionable advice.
Delivered fresh every weekday, straight to your inbox.
It’s 100% free.

Delivered from Monday to Friday, without a hitch – so expect it to head your way next weekday!

Join 18k+ marketers who read it daily.

🎙️ Live stream with Digital Marketing Experts

This week I am going live with John Grimshaw, CMO @Smart Marketer. He is an analyst, digital marketer, and educator empowering business owners around the world to embrace their left brain and make data-driven decisions. An avid believer in doing the work, John has profitably directed over $7 million in paid traffic spend, 462 million sent emails and hundreds of promotional campaigns. Make sure you join here.

🍭Great community discussion in our group

👋Congratulations to Patricia Ann for getting certified! Good job!

👋 SHARE your Blueprint badge on this post.

👋 What does it take to pass the buying exam? Comment here.

👋 Learn more about our new partnership programs!

Newsletter – April 19th, 2021

🔍Sponsored by: Stacked Marketer

18k of the world’s smartest marketers read this every day

This newsletter is for the busy marketer who wants to get smarter.

It’s a quick 5-minute daily read.
Carefully curated marketing news, ad tech, and actionable advice.
Delivered fresh every weekday, straight to your inbox.
It’s 100% free.

Delivered from Monday to Friday, without a hitch – so expect it to head your way next weekday!

Join 18k+ marketers who read it daily.

🎙️ Live stream with Digital Marketing Experts

👋 Learn more about our new partnership programs!

Newsletter – April 19th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

💥3 options for managing like counts on Instagram – Instagram is giving users the choice to customize how like counts work in a new test.

🔐Facebook restored features of Messenger API – They have restored the features of Messenger API that have been removed due to privacy policies.

🗓️New Facebook Business Suite Features Include Scheduling Stories and Editing Scheduled Posts – Important tools like messaging, posting and insights, Business Suite makes it easier to manage your business’ online.

🔒WhatsApp group chats are getting more private – WhatsApp has been working on its disappearing message feature for quite some time, giving users the ability to configure the messages they send automatically vanish after a set period.

✍🏼Want to improve your copywriting? – Go over this thread and find valuable tips that will help you with your content!

🥳‘Vaccines for All’ Sticker Pack + Vaccine Helplines – WhatsApp announcesa new sticker pack with the World Health Organization (WHO) called “Vaccines for All.”

💡New Partnership Programs by Markeko

Just Getting Started with Ads?

Need help running your Ads?

We’ve also partnered with top-growth agencies with proven results to help you increase your sales!

If you are interested, just fill out this form.

🍭Great community discussion in our grou

Congrats to Kalpana Pramodya for getting Blueprint certified, congratulate her on the comments of this post 🙂

What skills help you be an effective social media manager? Comment here 🙂

🎙️Live stream with Digital Marketing Experts

“How to become the go-to-authority in your niche using Instagram”

This week I am going live with Morgan Sutton. She is the CEO of Susan B. Zimmerman Enterprise LLC, a brand dedicated to helping women-lead small businesses grow with online marketing. Since founding the business with Sue B. in 2012, Morgan grew SBZ into over 7 figures in annual revenue, all by the time she was 28. With a Masters in Engineering Management, Morgan leads the team, devises the business strategy and is the driving force behind their course and coaching. Make sure you join here.

Newsletter – April 12th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

😱Facebook Introduces Dynamic Ads for Streaming –this new feature gives video streaming brands a way to ensure that people see selections from their content libraries.

🤓Instagram Shares Tips on Effective Influencer Marketing – Learn three key tips for your influencer marketing approach.

🤑Facebook is trying to make AI fairer by paying people to give it data – Facebook hopes researchers will use the open-source data set to help judge whether AI systems work well.

📸Facebook Adds New Photo ‘Layouts’ Feature to Put a Different Spin on Your Posted Images – This new feature provides a range of frames and formats to add a fresh take to your visuals posted to the app.

💥Adding new stickers to WhatsApp is getting even easier and faster –WhatsApp is allowing you to add stickers to WhatsApp by simply tapping an address on your phone.

⚡WhatsApp is testing chat history migration between iPhone and Android – The company had been exploring the possibility of using WhatsApp on multiple devices at the same time, and the ability to migrate chat history between iOS and Android is part of this effort.

🎙️ Live stream with Digital Marketing Experts

“Use Creative AI to turn your assets into Facebook ads that boost ROAS”

This week I will be discussing with James (CCO) and Will (CEO) of Pencil. Pencil is a platform that helps you build video ads quickly using your brand digital assets. Do not forget to join the live stream on thursday!

🤯Newest Facebook Blueprint certification

Become a Discovery Commerce Specialist – This new exam includes mastering the skills to help deliver personalized experiences, relevant & engaging creative, frictionless purchases and impactful measurement on Facebook. This badge gives certified learners an opportunity to expand their skill set in Discovery Commerce.

You can learn more about this certification here.

🔍Sponsored by: Pencil

Are you a DTC or eComm brand looking to scale your ads?

Use AI to turn your assets into Facebook ads that deliver higher ROAS!

With Pencil, you can create unlimited creatives and variations for testing with one simple click. It even writes copy for your videos. Quickly and easily brief the AI just like you do with your designer:

Upload brand kits with your own fonts, logos and colors
Auto-slice and tag backgrounds from videos and product images
Input your existing product description, offers and CTA

Done! Auto-sync with your Facebook Ads manager and start running multiple ads at the same time.

Give Pencil a try today!

🍭Great community discussion in our group
👋 Congratulations to Michael Cheong for getting Blueprint certified. Good job!
👋A member of our community has a question about the conversion API for his business. Comment here if you can help him.
👋Comment here which are the apps or tools that every social media manager should know about.
👋Want to become a highly paid digital marketer? Join on monday for this live stream!

Newsletter – April 5th, 2021

📈Facebook Analytics Will Go Away – you have until June 30 to access reports, explore insights, and export charts and tables via Facebook Analytics. But Facebook is already offering several alternatives to understand and evaluate your performance on its platform.
❌Facebook now lets users and pages turn off comments on their posts – Facebook will allow every user including celebrities, politicians, brands and news outlets to determine who can and can’t comment on their posts.
📹Instagram Expands IGTV Ads to the UK and Australia – Instagram has now announced an expansion of the program, with selected creators in the UK and Australia now eligible to activate ads on their IGTV uploads.
📢 Facebook Group admins can now ‘slow down commenting’ on individual posts – When comments are slowed down for a post, each person can only post one comment every 5 minutes.
😮Instagram Officially Launches TikTok-Like Remix Option for Reels – this new feature enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends.
💡The value of performance branding – Learn how advertisers are driving direct response outcomes while simultaneously building strong, consistent and memorable brands.
👥Facebook Provides Resources for Unemployed or Furloughed Ad Agency Professionals – The Rise initiative began piloting in Brazil last July to aid ad agency professionals who had been furloughed or lost their jobs altogether due to the pandemic.

🎙️ Live stream with Digital Marketing Experts

“How to spend 2.3 Million Euros every month and becoming Facebook Premium Partner”

On the live stream of this week we will be discussing with Sebastian Vogg. He is the Managing Partner of VOGGSMEDIA, Facebook Premium Partner and he is 7x Blueprint certified. Make sure you do not miss this live session!

🔍Sponsored by: Stacked Marketer

18k of the world’s smartest marketers read this every day

This newsletter is for the busy marketer who wants to get smarter.

It’s a quick 5-minute daily read.
Carefully curated marketing news, ad tech, and actionable advice.
Delivered fresh every weekday, straight to your inbox.
It’s 100% free.

Delivered from Monday to Friday, without a hitch – so expect it to head your way next weekday!

Join 18k+ marketers who read it daily.

🍭Great community discussion in our group

👋 Which benefits will you get if you become the Blueprint certification?

👋 Which exam is easier? The Media Buying or Media Planning? Share your thoughts here.

👋 Which are the apps that every social media manager should know about?

👋 Comment here what you think about these Ads made with AI

Newsletter – March 29th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🔐Facebook Expands Uses of Its Brand Safety Controls – Facebook expanded its brand safety controls and updates to its Commerce & Ads IP Tool, which helps rights holders protect their intellectual property.
💥WhatsApp for iOS testing different playback speeds on voice messages – It will be possible to speed up a message up to 1.5x and 2.0x while also listening at normal speed.
🔜Instagram Announces That Stories Drafts are Coming Soon – this feature will provide more flexibility in using Stories, while it’ll also be beneficial for brands that are looking to post their updates at the most relevant times for their audience.
😮Instagram Tests New Labels to Show When a Feed Post is Re-Shared to Stories – Instagram’s latest experiment on this front sees new labels added to Stories posts that have been re-posted from a users’ main feed.
📹Facebook Shares ‘Social Skills’ Business Tips in New Video Series – Facebook recently launched a new, seven-part video series which aims to provide social media managers with tips and insights to help maximize their performance.
👥The difference diversity makes in online advertising – customers are demanding to see themselves better represented in advertising. On this article by Facebook you can get more insights about it.
💰The proportion of businesses making sales through digital channels has increased by 22% – Facebook is sharing an update on new tools and resources to continue to help small businesses navigate the economic downturn.

🎙️ Live stream with Digital Marketing Experts

“How to make money on Fiverr and build a profitable online business”

This week I am going live with Brandon Mallo- He is the Customer Success Manager who works primarily with Graphic & Design, Programming & Tech, and Digital Marketing freelancers on Fiverr. He graduated University of Central Florida with a B.A. in Human Communications & Marketing, and has an extensive background in Training, Quality, & Customer Service. Make sure you do not miss this live event!

🔍Sponsored by: Pencil

Looking for the perfect ad for your new campaign? Don’t!

You are better off going for speed and running several creatives at the same time. Launching several static or video ads will give you better insights to scale your campaigns. And Give you better ROAS.

All you really need is to gather some kick ass brand assets and let AI do the rest of the leg-work. With Pencil, you can create unlimited creatives and variations for testing with one simple click. It even writes the copy in the videos for you. You can export your creatives directly to Facebook and it will use your own past data to predict future results.

Brands like Unilever, Kellogg’s, Sephora and over 100 others are using Pencil, and most beat their ROAS baselines, sometimes by upto 7XFind out more or see a product tour here.

🍭Great community discussion in our group

👋 Check this post and make sure you comment your thoughts on how this problem should be solved!
👋 What is the BEST advice you can give to someone who is going to take the Blueprint exam soon?
👋 Are you an expert with custom audiences? Comment here what you think!
👋 What is your favorite tool for scheduling posts?

Newsletter – March 22nd, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🔐Facebook Adds Option for Android, iOS Users to Login Via Security Key – Facebook users can now set up two-factor authentication and login to the social network on their Android and iOS devices via a security.

⛔Penalty for rule breaking groups on Facebook – Facebook will increase the penalties against its rule-breaking Facebook Groups and their members, alongside other changes designed to reduce the visibility of groups’ potentially harmful content.

❌Instagram will no longer let adults message teens who don’t follow them – Instagram is introducing new policies limiting interactions between teenagers and adults to make its platform safer for young users

🔎Facebook explores paid deals for new publishing platform – Facebook will start to partner with a small group of independent writers for its new publishing platform.

💥How to calculate LTV for FB & IG – Learn 3 ways to find your customer lifetime value and how it impacts your marketing efforts.

🗝️Keys to good content – Read this thread and learn which tips you can implement in your content strategy.

👥Facebook’s Community Manager Program Expands Globally – When Facebook launched this program, it was only available in english but now it will be available in several languages, including Arabic, French, German, Indonesian, Portuguese, Spanish and Thai.

🎙️ Live Stream with Digital Marketing Experts

💣 “How to fuel $150 Million in Revenue + 13 Million Students at MindValley”

This week I´ll be discussing with Marisha Lakhiani, who is currently working at Mindvalley. She is responsible for $150Million in revenue and manages all the key marketing functions including product launches, product marketing, membership and more. Join on wednesday for this live stream.

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🍭Great community discussion in our group

👋Are you taking the Digital Marketing Associate exam soon? This post might help you.
👋If you want to learn more about collaborative ads, go over this post.
👋Share on this poll how much is your average monthly ad spend budget!
👋Are you facing problems verifying your Business Manager? Here you can learn more about it.

Newsletter – March 15th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

✅Instagram is working on a new ‘content controls’ option – Now you can choose which emojis, words or phrases you want to mute and they will be hidden from your timeline.

📹Share instagram reels to Facebook officially launched – Facebook has been working to stop users to migrate to the short video app aka. Tik Tok.

📈How can you grow your Instagram account organically? –This post on The Social Media Geekout gives us great insights and tips on how to improve your free content, which hashtags you should use and more.

💥Instagram Lite Launch – In 170 countries they´ve launched the Instagram Lite App only for Android users, to give them a high-quality experience using minimal data.

🤯Best Practices for Campaigns Naming – Go over this guide to find the ideal names for your campaigns.

🎙️ Interviews with Digital Marketing Experts

💣 This week I´ll be interviewing Emanuel Cinca. He went from poker player to an entrepreneur that took his first steps in affiliate marketing over 5 years ago. He has gone from display, to pops, Facebook and all the way to email.

It’s email where he created his most successful project – a daily email newsletter about the most important things that happen in our industry. Featuring news, tech, actionable advice and case studies, Stacked Marketer became many people’s daily read.

I am sure you do not want to miss this live event! Join here on Wednesday.

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🍭Great community discussion in our group

👋What is your favorite tool to schedule content? Go over this post and share your thoughts in the comments!

👋Be aware of this Phishing SCAM, make sure you go over this post and prevent your account from being hacked.

👋Have you ever wondered what the future of digital marketing holds? You may want to go over this post to learn more.

👋Go over the #QuestionOfTheWeek poll and make sure you vote for the right answer

Newsletter – March 8th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

💥WhatsApp adds voice and video calling to desktop app- WhatsApp is rolling our support for voice and video calling to its desktop app. It will provide relief to people sitting hours in front of computers.

👭New features for International Women’s Day on Facebook – During Women’s month tune in to live discussions with influential women

🎶Facebook launches BARS – This app makes it possible for rappers to create and share their raps using professionally created beats.

👥Instagram launches ‘Live Rooms’ for live broadcasts with up to four creators – This new feature will open up more creative opportunities for live broadcasts, such as live talk shows, expanded Q&A´s, live shopping experiences, and more.

🛍️Comparing Instagram´s shopping features – Read this thread and learn more about these features

🎙️ Interviews with Digital Marketing Experts

💣 This week I will be interviewing Preetam Nath, he is the Chief Delight Officer at Delight Chat. He is in charge of SME Ecommerce and D2C Brands. Make sure you join for the interview on thursday!

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🍭Great community discussion in our group

👋Congrats to Johan Rojas for getting certified! Good job👋If you passed your exam and you are having trouble getting your badge, you may go over this post as it might help.👋Thinking of taking the creative strategy exam? Go over this post

👋If you are taking an exam soon, you should read here which things you can and cannot use during the exam.

Newsletter – March 1st, 2021

🆙 Facebook, Instagram and WhatsApp Updates

💥WhatsApp´s recent update – WhatsApp clarifies its new privacy policies, again… Early next month they will be displaying a banner with more information about the update to avoid confusions.

📢Pop-up reminder when adding Stories – When uploading a story, it will appear an Instagram icon + pop up notifying you that you are adding it to your Instagram profile but also to your Facebook profile.

🔍Facebook Group posts now show a large “Topics” button- It is a shortcut to add up to 5 topics per post.

👥The power of virtual communities – Check this report from NYU´s The Governance Lab on the impact of online communities and role of their leaders.

🤓Tips and insights to deliver better content marketing – Go over this post and learn best practices to improve your content.

🎙️ Interviews with Digital Marketing Experts

💣 This week I´ll be interviewing Stephen Maina. He is a Social Media Consultant and Digital Skills Trainer. Plus, he is 6x Facebook Blueprint certified. Make sure you join for the interview this thursday.

🔍Sponsored by: Fiverr

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Join on March 4th, 2021 at 10:00am EST for a virtual summit, exclusively for marketing professionals.

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🍭Great community discussion in our group

👋How would you rank the difficulty of the exams you’ve taken? Make sure you tell us about your experience in this post.

👋Meet our community members on Clubhouse. Go over this post to learn more.

👋Go over this week’s question, and make sure you vote for the right answer.

👋Watch this video to learn more about bidding strategies and please share in the comments if you have specific questions!

Newsletter – February 23rd, 2021

🆙 Facebook, Instagram and WhatsApp Updates

📹Insights to maximize the reach of video content –Tips and notes that could help video marketers optimize their Facebook approach.

🖥️Facebook Audience Network launches new resources for app developers – Some of the new resources include gaming monetization guides, learning tools, success stories and details on bidding.

👥Multi-Participant Live Streams on Instagram – Instagram is planning to launch multi-participant IG Live video chats within the next few weeks.

📅Facebook Creator Studio testing a new design –Facebook is bringing a redesigned user interface to Creator Studio.

❌Block multiple users on Instagram – You will soon be able to block multiple users from one screen in the Instagram app.

🎙️ Interviews with Digital Marketing Experts

💣 This week we will be talking with Yan Vispo. He is a Facebook and Instagram Ads expert for Infoproductos and creator of the AKA Method. He has helped many online businesses to significantly increase their performance and conversion. Make sure you join on Thursday for the interview!

💡JOIN OUR GIVEAWAY AND GET SPECIAL PRIZES!

As you may know, last week I launched my Podcast “Land The Right Clients”. We have 6 interesting episodes available and I am sure you will like them. Go listen to the podcast and share it with your coworkers and friends.

We want to celebrate the launching of the podcast by giving away special prizes.

3 lucky winners… will you be one of them?

Each winner will get:

🌟Media Buyer Expert Course
🌟WhatsApp Business Course
🌟2 hour – personalized session with Diego

ALL you have to do is:

👉Subscribe and follow our Podcast
👉Upload a screenshot to your Instagram Story proving that you are subscribed
👉Tag us @markekodigital and 2 friends who might like this podcast
👉Leave a comment or a 5 star review on the podcast

*We announce the winners on March 3rd, stay tuned!

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🍭Great community discussion in our group

👋 If you could spend an hour with One Startup Founder, who would that be? Go over this post and comment
👋 Congrats to Jonah Salen for getting Blueprint certification. Thanks for sharing your experience with the community!
👋 If you are having trouble adapting to the Apple iOS14 updates, go over this post.
👋 Go over the #QuestionOfTheWeek and vote for the right answer.

Newsletter – February 16th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🗝️Improve Your Creative For Facebook and Instagram – 6 key tips you can use to create better creative content.

💬Animated text on Instagram – Now all Instagram users are able to add animated text into their stories.

🤓Stickers, AR Effect, Programming on Instagram – Instagram is honoring the Year of the Ox with stickers, AR effect and programming. They´ve also added three new stickers related to the Lunar New Year.

✅Three Ways to Verify Your Domain – Read this article to solve the “this event has not been set up on any of your domains” error on Facebook Ads.

💡Insights from 22 Million Business Posts on Social Media in 2020 – This analysis revealed the trending platforms at the moment.

🎙️ Interviews with Digital Marketing Experts

Upcoming Interview:

This week we are going to interview Nix Eniego. Nix is basically obsessed with Marketing and he is the founder of his own content marketing and SEO agency. He has led marketing for tech companies in Southeast Asia and he also has led 50,000 followers across social media channels, a 14K member Facebook Group, and recognitions from publications, media, etc.

Make sure you join the interview on thursday!

💡LAND THE RIGHT CLIENTS – PODCAST

I´ve launched my new podcast “Land The Right Clients”. On this podcast I will provide you actionable strategies on how to land the right clients for your agency or business.

As you may know, I´ve been doing live interviews with Digital Marketing Experts and have been getting amazing feedback, so I decided to l aunch this podcast.

What can you expect from our new podcast?

👉 New episode each week
👉 Learn from Digital Marketing Experts
👉 Strategies on landing the right clients
👉 Tips and tricks on growing your business
I hope you enjoy it and please share it with your friends and coworkers that might like it!

🍭Great community discussion in our group

👋Congrats to Amanj A. Ali on getting certified and thanks for sharing this achievement with us!

👋If you would like to receive a pdf document with +30 Digital Marketing Terms make sure you comment on this post.

👋This week I went live on our Facebook Group and talked about Facebook CAPI and iOS14 update! Make sure you watch the whole live session here.

👋This is how some of our members started out with their businesses and how they got inspired.

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Newsletter – February 8th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🤳🏻 Vertical Stories Feed by Instagram – When they launch this new feature you will be able to swipe up and down to browse stories.

❌ ´Recently deleted´feature by Instagram – This tool will help you review deleted content and restore them, including pictures, IGTV, videos and stories.

📹 How to Create Hyperlapse Video Tutorials – Learn how to build and improve your products photos and more engaging videos.

🚫 Instagram removes the option to share feed posts within stories – Instagram is developing a test which stops some users from sharing feed posts within their stories.

🤝 How to make meaningful connections with shoppers – Three components to build a long-lasting relationship that can help brands strengthen customer loyalty.

🎙️ Interviews with Digital Marketing Experts

Upcoming Interview:

This week we will be talking with Andrey Petrov. He is an expert in digital advertising and E-commerce platforms. Andrey is the Head of Digital and he is Facebook Blueprint and Google certified. Make sure you do not miss this interesting interview!

🍭Great community discussion in our group

👋Congratulations to Raashd Ali for getting FB Blueprint certified!

👋If you have asked yourself if the Digital Marketing Associate exam has numerical questions you may want to go over this post.

👋Do you run valentines campaigns? Click here to know more about what our members think of this type of campaigns.

👋If you are taking the Marketing Science Professional exam soon, this post should help you.

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Newsletter – February 1st, 2021

🆙 Facebook, Instagram and WhatsApp Updates

📊Instagram launches a professional dashboard –This feature brings all app´s business tools into one specific space in the app.

📤Facebook inexplicably logs out iPhone Users – Facebook confirms it is due to a configuration problem but they are trying to fix it as soon as possible.

🔐WhatsApp is rolling out a new security feature – Face and fingerprint authentication when linking devices.

🗓️Instagram Adds content publishing API – Now business accounts are able to schedule posts to connect best with their audiences.

🗣️New Facebook Admin Assist for Facebook Groups – Admin Assist runs those specific tasks automatically. Learn more about how this new feature works here.

🎙️ Interviews with Digital Marketing Experts

Upcoming Interview:

Next week we are going to interview Ramsha Hasmi, she is a Lead Performance Marketing at Wood Digital, Lead Trainer for Facebook She Means Business and We Think Digital Program and she has got two Facebook Blueprint Certifications. Make sure you do not miss it.

💡Become a Facebook Media Buyer Expert while getting FB Blueprint certified

Are you thinking about accelerating your digital marketing career and becoming Media Buyer Expert? Join our training now.

💡Prepare and pass your next Facebook Blueprint Exam

Get all our Practice Questions and start studying for your exam!

🍭Great community discussion in our group

👋Congrats to Noah Dixon who passed the Digital Marketing Associate Exam last week.

👋If you are wondering if the Digital Marketing Associate has numerical questions, you should go over this post, as it might help.

👋Kim Macha got the Media Buying Certification last week, and he left us very good tips on how to pass this exam. Congrats Kim.

👋In case you didn’t know, you can take Blueprint exams as many times as you want, you have no restrictions. To learn more about this click here.

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You can find more information and create your account in Thinkific here.

Newsletter – January 25th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

📉Facebook launches an Account Issues Dashboard for Businesses – this new dashboard will allow you to control the status of issues of FB pages, assets and pages.

🤓A new event type coming on Facebook – Facebook classes come with really cool features to make online instructing easier.

👥Tips for creating a diverse and inclusive workplaces – actionable ways that businesses can meaningfully make a difference in their diversity, equity and inclusion.

💬WhatsApp gives more time for its recent Update – There’s been a lot of misinformation causing concern so they launch the update until may 15th.

🎙️People Who Are Blind and Visually Impaired can use AI to improve photo descriptions – A screen reader can describe the contents of these images using a synthetic voice and enable people who are BVI to understand images in their Facebook feed.

🎙️ Interviews with Digital Marketing Experts

💣 Do you manage a FB Group? Last week we discussed with Tamanna, CEO from Convosight about hacks and tips for growing a community in FB. Make sure you watch the whole interview here.

🔎POWERED BY: ACTIVE CAMPAIGN

Active Campaign can help you with your marketing strategies through this features:

Show products in emails or automations
Abandoned cart emails and automations
Use workflows and save time
Find your most engaged leads
Create deals automatically
Notify your team when leads take action
Manage all your contacts on the same place

And much more…

🍭Great community discussion in our group

👋Congrats to Rozan Majeed on getting FB Blueprint certified.
👋Have you ever wondered how your Business Manager does look when it’s hacked? Make sure you go over this post.
👋Are you thinking about getting the Community Manager certification? Here are some valuable resources that might help you.
👋If you are having trouble processing your examination online, go over this post as it might help.

🤷‍♀️Question of the week

Make sure you vote for the right option

Newsletter – January 18th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

🚫Facebook is removing content referencing the phrase “stop the steal” on its platform – Facebook says its decision to take this action has to do with the increased calls for violence in the U.S.

🎙️Facebook is organizing Webinars to explain the impacts of Apple´s coming changes – As you may know, Apple announced policy changes with iOS 14 and Facebook will try to explain the consequences of these changes to the users.

👥Facebook introduces new tools and resources for Business Equality – Facebook is focusing in building Business Equality which represents specific actions businesses can take to accelerate a more inclusive and diverse world.

💻Access Your Information by Facebook – The social network just announced that they are developing a new tool to download your personal information.

✅Updated Safety Check – This tool will provide a quick and easy way for employees to check in during a crisis.

🎙️ Interviews with Digital Marketing Experts

Upcoming Interview:

💣Tamanna Dhamija – Convosight: This week will be super interesting, we will be talking with Tamanna, CEO of Convosight. We will be discussing Facebook Group growth hacks. Make sure you do not miss it.

💡Become a Facebook Media Buyer Expert while getting FB Blueprint certified

Are you thinking about accelerating your digital marketing career and becoming Media Buyer Expert? Join our training now.

💡Prepare and pass your next Facebook Blueprint Exam

Get all our Practice Questions and start studying for your exam!

🍭Great community discussion in our group

👋Congratulations to Anna Pilec, who got certified this week. Good job

👋Are you planning to get the Community Manager Certification? You should go over this post to find valuable information that might help you.

👋If you suddenly got your account “disabled” you may want to read the comments of this post as our members gave great advice.

👋Congrats to Đinh Hữu An on getting certified – and thanks for all the tips on passing the Media Buying Certification.

🤷‍♀️Question of the week
Make sure you vote for the right option

Newsletter – January 11th, 2021

🆙 Facebook, Instagram and WhatsApp Updates

📹Tips on How to Create Engaging Reels Content – Reels could be a way to maximize your Instagram engagement.
📝Facebook introduces a new page experience – New pages feature make it simpler for public figures and creators to build community and achieve their business objectives.
🗝️Tips on maximizing Leads via FB Posts and Ads – Four key elements of effective lead generation, in order to create a better strategy for connecting with potential customers.
📢Facebook expands Engagement Alerts for groups – Facebook adds new elements to help group managers stay on top of relevant discussions and engagement.
🔒WhatsApp Privacy Policy Update Allows User Data to be Shared With Facebook – WhatsApp’s latest terms and privacy policy allows the popular messaging app to share a significant amount of user data with Facebook

🎙️ Interviews with Digital Marketing Experts

Upcoming Interview:
💣Marcel Sattler: Marcel Sattler is the founder and CEO of a successful performance agency in Austria. He’s managing an 8-figure ad-spend yearly for leading brands in +23 countries. Make sure you do not miss this interview.

💡Become a Facebook Media Buyer Expert while getting FB Blueprint certified

Are you thinking about accelerating your digital marketing career and becoming Media Buyer Expert? Join our training now.

💡Prepare and pass your next Facebook Blueprint Exam

Get all our Practice Questions and start studying for your exam!

🍭Great community discussion in our group

👋Congrats to Jawdat Aita on getting Facebook Blueprint Certified🥳
👋Are you still struggling with the difference between Media Buying and Media Planning? Go over this post, as it might help you.
👋Congratulations to Meas Sakal on getting certified. Learn some tips on passing the Media Planning Professional Certification.
👋Are you taking the Facebook Marketing Science Professional Exam soon? Here you can find valuable resources that might help you.

Newsletter – December 28th, 2020

🆙 Facebook, Instagram and WhatsApp Updates

🖌️Instagram Adds New Creative Tools in Reels and Stories – Now you can add new creative options in both Reels and Stories.

📞WhatsApp voice and video calls are live on desktop and web – WhatsApp is rolling out the ability to make and receive calls right on your desktop screen, starting with those on the beta version of the app.
🔐Facebook is adding more account security features for next year – It will now be available to users like journalists and human rights activists who are at a higher risk of being targeted by sophisticated hackers.

👥Tips on Instagram Engagement – Learn here new tips to improve your engagement on Instagram.

⏰Testing Reminders for Product Launches on Instagram Shopping -Instagram is testing a new feature to set up reminders about upcoming product launches so people can buy your products the moment they are available.

🎙️ Interviews with Digital Marketing Experts

💣Markus Zanquila: We had a really great discussion with Markus and we discussed Product Market Fit. At the end Markus gave us a really great analogy, called the WAVE analogy. I am sure you do not want to miss it. Watch the whole interview here.

💣Jaime Pazmino: During this interview Jaime told us about his work experience in Mexico. He gave us great tips on starting your digital marketing career. What is more important to start it, strategy or tactics? Make sure you watch the whole interview here.

💣Christopher Lewis: We had a great talk and Chris told us about how he started getting involved in digital marketing and he also explained us how DTC works. You can watch the whole interview here.

📹 Video tutorials

💡Facebook Audiences: make sure you watch this video to understand the different types of audiences you can use within the Business Manager.
💡Correlation for Facebook Lift Tests: Understand how correlation works with Facebook Brand & Conversion Lift tests.
💡Do not get your Facebook Account Banned: watch this video if you want to prevent your FB Account from being banned.

🍭Great community discussion in our group

👋In case you were wondering if you can use Google translate during the Blueprint exam, go over this post.
👋How will Apple’s new iOS update affect your Ads, go over this post to learn more.
👋What is the Facebook Blueprint Certification? Why is it important? Read the comments of this post and learn the benefits from the certification.
👋What is the best Christmas present a social media manager can get? If you have a great idea of what a social media manager can get for Christmas, share it here.

Newsletter – December 21st, 2020

🆙 Facebook, Instagram and WhatsApp Updates

🛍️Instagram launches shopping in Reels – With this feature both businesses and creators will be able to tag products when they create Reels.
💻 Verify your domain to avoid disruptions with new iOS update – There is a huge fight… war between Facebook and Apple that might affect how you optimize campaigns. Check this new update and announcement from Facebook.
📱New wallpapers coming to WhatsApp – You will be able to custom chat wallpapers in WhatsApp.
📈 Facebook 2021 Topics and Trends Report – eCommerce conversation is 3x YoY, neobanking is 1.8x YoY, creativity is 2x YoY. Learn more about all the different trends in your region for this year here.
💡Facebook is developing a new tool to read your brain – This tool will summarize news articles so users won’t have to read them.
💥Facebook is relaunching Instagram App Lite in India – Facebook is working to bring back the Instagram Lite app.
👨🏻‍💻Facebook Adds New Features for Group Admins – Facebook is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse content.
🤓Facebook Elevate – The new Elevate Hub will give access to key resources such as workshops, office hours, mentorship programs and scholarships for Facebook certifications.

🎙️ Interviews with Digital Marketing Experts

💣 Markus Zanquila: We had a really great discussion with Markus and we discussed Product Market Fit. At the end Markus gave us a really great analogy, called the WAVE analogy. I am sure you do not want to miss it. Watch the whole interview here.
💣 Daniel Hipke: During the interview he explained that differences between starting an agency vs consulting for digital Marketing. We also talked about the 50% Product > 40% Creative > 10% Technical rule and much more. You can watch the whole interview here.

📹 Video tutorials and live events

💡 Live Question of the Week: Last week I was live answering the Question Of The Week regarding best video practices. In case you missed it, you can watch it here.
💡 Facebook Audiences: make sure you watch this video to understand the different types of audiences you can use within the Business Manager.
💡 Correlation for Facebook Lift Tests: Understand how correlation works with Facebook Brand & Conversion Lift tests.
💡 Do not get your Facebook Account Banned: watch this video if you want to prevent your FB Account from being banned.

🍭Great community discussion in our group

👋Congrats to Rajesh KC Khatri on getting certified 🥳 he posted tips and advice on how to tackle the Media Buying Certification. Make sure to go over this post if you are taking this exam soon.
👋We launched a glossary of +30 Digital Marketing Terms you should be familiar with when running Ads. Comment on this post if you want to get it.
👋Want to know more about the Community Manager Blueprint Certification? Go over this post.
👋Make sure you show your Badge here to inspire others on getting Blueprint Certified.

🤷🏻‍♀️ Question of the Week

Newsletter – December 14th, 2020

🆙 Facebook, Instagram and WhatsApp Updates

🛒 Making it Easier to Shop on WhatsApp with Carts – With carts people can browse catalogs, select multiple products and send the order as one message to the business.
💬 The Rules for Facebook Messenger in EU are changing – Facebook is implementing new rules which affect how you use Messenger and chatbots in EU countries. Here is everything you need to know.
🗓️ Instagram Content Calendar – now you will be able to schedule your posts on Instagram and it will provide you a calendar overview of your Instagram post activity.
📹 Making Standout Video Content For Creative Ads – three free educational courses by Facebook that will give you the tools and techniques to take your content to the next level.
🗝️ Setting yourself up for Marketing Success in 2021 – Four key challenges advertisers will face in the coming year according to Facebook new report.
🔍 Instagram adds AR exhibits from the Smithsonian to its camera – Instagram is making its reality effects more educational. The app is partnering with three museums in the United States and France to bring AR versions of their exhibits into its camera.
📹 Facebook Tests Ad Pods in In-Stream Ads – Facebook is testing an addition to its in-stream ads offerings: ad pods, or two back-to-back mid-roll video ads using its in-stream ads formats.

🤓 Learn how to Launch Ads for your business and clients while getting Facebook Blueprint Certified
Just launched a new training and want to give early access.
Use this code “fbprelaunch” at checkout and get 50% discount from price.

🎙️ Interviews with Digital Marketing Experts

Upcoming Interviews:

💣 Markus Zanquila: On December 14th I will be talking with Markus Zanquila, he loves taking fashion brands to the next level through profitable paid ads. Make sure you do not miss the interview.

Past Interviews:

💣 Daniel Hipke:During the interview he explained that differences between starting an agency vs consulting for digital Marketing. We also talked about the 50% Product > 40% Creative > 10% Technical rule and much more.
You can watch the whole interview here.

💣Jaime Pazmino: During this interview Jaime told us about his work experience in Mexico. He gave us great tips on starting your digital marketing career. What is more important to start it, strategy or tactics?
Make sure you watch the whole interview here.

💣Christopher Lewis: We had a great talk and Chris told us about how he started getting involved in digital marketing and he also explained us how DTC works.
You can watch the whole interview here.

📹 Video tutorials and live events

🍭Great community discussion in our group

👋Sokry Puv posted a question about the Community Manager Exam Duration, make sure you go over this post before taking this exam.
👋Facebook added more free lessons to study for the Digital Marketing Associate Exam.
👋What is more important to learn for social media? Strategy or Tactics? Here you can find thoughts of our community.
👋If you are taking the Media Buying Exam, make sure you go over this post to learn tips that will help you.

🤷🏻‍♀️ Question of the Week
Make sure you vote for the right option.

Newsletter – December 7th, 2020

🆙 Facebook, Instagram and WhatsApp Updates

📹Instagram Live now supports up to 3 guests – a made for India feature: Instagram increased the number of guests in live videos, now it supports up to 3 guests. They started this new feature in India but it seems it will be available in other countries in the coming months.
🛡️ Facebook Account Near Restriction – A new way to let you know that your account is about to be banned or blocked as reported by StackedMarketer. This might be a great way to prevent more blocking nightmares.
⚡Introducing a New Way to Support Nonprofits – Instagram is testing a new way to encourage people to support small businesses through donating directly to a nonprofit organization within Feed.
📰Facebook Will Launch Facebook News in the UK in January-A News Facebook tab is coming in January for the UK. It is the first region to get Facebook’s “trusted” feed of news content outside the US.
📉Get Started with Insights on Facebook and Instagram – Learn everything you need to know about insights from Business Suite and Commerce Manager. Insights provide information on how your business is performing.
🆕10 Facebook Trends that you need to know in 2021 – You don’t want to miss the newest Facebook Trends coming up next week.

Upcoming Interviews:

Daniel Hipke: He is a Facebook & Instagram Expert who spends monthly around 250,000 € on ADS, You do not want to miss this interview!

Past Interviews:

💣Jonathan Wong: He is the first Facebook Blueprint Lead Trainer, in Sarawak. Within a short 3 years, he has helped launch hundreds of campaigns in mostly service based niches, like financial services, forex, fitness, migration products with clients around the world and started his own solopreneur digital agency. We had a great talk and you can watch it here.

💣Patrick Wind: During the interview he gave us great tips on how to get new clients for your agency.

📹 Video tutorials and live events

💡 Live Question of the Week: This week I was live in Markeko´s Private Group for #MarkekoQuestion. I went over a question regarding audiences and placements. You can watch the explanation here.

💡 Facebook Bidding Strategies:if you are struggling with the different types of bidding and the difference between lowest cost, cost cap and bid cap make sure you go over this video.

💡Facebook Audience Targeting: watch this video to understand the different types of audiences you can use, and how each saved, custom and lookalike audience works within the Facebook Business Manager.

🍭Great community discussion in our group

👋Thoughts of the future of social media 2021: go over this post to learn about different opinions of our members concerning the future of social media.
👋Questions involving calculations – Media Planning: Katarina Markus asked a specific question of the Media Planning Exam.
👋In this post you can see the badges of people who got certified thanks to the #NoExcuseNovemberChallenge

👋If you have any questions concerning to the Refresher Exam, go over this post

🤷🏻‍♀️ Question of the Week

Make sure you vote for the right option

Newsletter – November 30th, 2020

🆙 Facebook, Instagram and WhatsApp Updates

🤳🏼 Instagram rolling out Business FAQ’s in chat – This will allow business owners to set up to 4 questions at the beginning of new chats or conversations.
🎦 Three video tips from Facebook – Learn about the video best practices that Facebook recommends to reach your target audience and goals on Facebook. They will help you improving your storytelling skills.
🛍️ You can now add Product Tags to Instagram Ads directly in Ads Manager – Now you can select product tags and add products when creating a new ad.
🗝️ Tips on Content Marketing – go over this post if you would like to understand more about the difference of poor content and rich content. Get five keys on improving your content!
📳 Threads from Instagram – Hit #1 spot in the US App Store and is beating TikTok… Via Casey Newton. What are your thoughts???

🎙️ Interviews with Digital Marketing Experts

Upcoming Interviews:

💣Jaime Pazmino: He is the founder and CEO at Moonroi and he focuses is on helping business owners connect with their dream clients online. This interview will be on December the 2nd. Make sure you don’t miss it.

💣Chris Lewis: He is the leading expert in the US when it comes to high ROAS Facebook & Instagram Ads in the eCommerce industry. We will have a great discussion, you can join here.

Past Interviews:

💣Jonathan Wong: He is the first Facebook Blueprint Lead Trainer, in Sarawak. Within a short 3 years, he has helped launch hundreds of campaigns in mostly service based niches, like financial services, forex, fitness, migration products with clients around the world and started his owns solopreneur digital agency. We had a great talk and you can watch it here.

💣Patrick Wind: during the interview he gave us great tips on how to get new clients for your agency.

📹 Video tutorials and live events
💡 Live Question of the week: In case you missed our #QuestionOfTheWeek Live, make sure you watch it here. We talked about Forecasting Reach.
💡 Live Class: I discussed about how to create a conversion campaign on Instagram to get more page visits, likes and engagement. It was a really great discussion where you can find helpful tips when running campaigns on Instagram. You can watch the whole live session here.

Video Tutorials

🎞️ Don’t get your account banned or blocked – As you have heard, many Facebook accounts have been blocked in the last two weeks. In this video you can learn how to prevent this from happening to your account and tips for managing Facebook accounts.
🎞️ Facebook Bidding Strategies – go over this video to understand better the difference between lowest cost, cost cap and bid cap.
🎞️ Facebook Audiences – If you still have doubts on how to target the right audiences, make sure you watch this video.

🍭Great community discussion in our group

👋 Mohammed Eldaky asked if Facebook Blueprint Certifications are enough to be a professional Facebook advertiser/marketer. If you like to know our member´s thoughts, go over this post.
👋 Saman Osmany just renewed his Digital Marketing Associate Blueprint Certification. Congrats Osmany.
👋 Congratulations to Heather Fielding, on of our students, on passing the Media Planning Professional Exam.
👋 If you are interested in good resources or videos about the basic statistics and SQL data manipulation, make sure you go over this post.

🤷🏻‍♀️ Question of the Week

Newsletter – November 23rd, 2020

🆙 Facebook, Instagram and WhatsApp Updates

🛍️ Facebook added new Features to help you grow your shop – you can easily understand what’s driving your shop´s performance. Now you are able to understand the impact of your content and to make informed decisions to grow your shop.

🐣 Facebook new e.gg App – You can now download Facebook newest app e.gg Not sure how effective and how long this will last but if you live in the US and have an iOS, give it a try.

🤑 New messaging features now available on IG and Messenger – Facebook recently launched a new messaging experience on Instagram. New themes and watch together are now available.

🔍 Instagram launches a new type of keyword research – now you can find, curate and share the products, places and posts you love from your favorite accounts on Instagram easier.

🛒 5 Considerations to Make Shopping Online Easier for Your Customers – it is important to consider the customer´s shopping journey from start to finish. You can read the Facebook tips here.

: Small artisan business owner in shop

🎙️ Interviews with Digital Marketing Experts

Upcoming Interviews:

Make sure you don´t miss this interview, it will be on Wednesday 25th.

💣 Yhennifer Mendes: a Facebook community management expert. She manages a few of the largest communities such as the one for ClickFunnels. We will be talking about the Community Manager Blueprint Certification. It will be on Friday the 27th on our Facebook Group.

Past Interviews:

In case you missed the past interviews we had, here are the links so that you can watch the recordings:

💣Patrick Wind: during the interview he gave us great tips on how to get new clients for your agency.

💣Raphael Chikwenze: he told us about his 7 years experience on Digital Marketing. He specializes in training business owners on how to run ads. If you are interested, you can watch the whole interview here.

💣Ayodeji Ademola: He gave us great insights about agencies and Blueprint Certifications.
💣 Sal Kader: we discussed how to prepare better for the exam. Sal told us from his experience in helping and managing over 2500 clients with their FB ads accounts.

📹 Video tutorials and live events
💡 Facebook Buying Types: Last week on our #QuestionOfTheWeek Live, we were discussing about three different topics – Reach and Frequency, Conversion Lift and ROAS. Do you still have doubts about these topics? Watch this video.
💡 Don´t get your account banned: Last Wednesday I was live giving the community tips on how to prevent the business manager from being blocked, prevent hacking and best practices for Facebook accounts.

Upcoming live events:

💡 Question of the Week: This week we are going to talk about how to forecast reach when setting up a campaign. Don´t miss it.
💡 Live Class: you can vote for the topic you would like me to cover here.

🍭Great community discussion in our group

👋 Congrats to Ramsha Moeiz on getting certified. She now has two Blueprint Certifications with the help of our group.
👋 Nik Diloreto posted tips on passing the Digital Marketing Associate exam. You can check them here. Congrats Nik on getting certified.
👋 Book recommendations – Go over this post and look what are the community members currently reading. Maybe you can find something interesting to include in your Books list.
👋 Numerical questions around calculating budgets, reach, conversions, clicks – I was asked on how to better prepare this topics. If you are interested in learning more, go over this post.

🤷‍♀️ Question of the Week

Forecast Reach – This week´s question is realted to how to forecast reach. Make sure you vote for the right answer

🤷‍♀️ Digital Associate Training
New Digital Associate Exam Training – I’ve been thinking about launching a new exam for people starting their careers in digital marketing for the Digital Associate Exam.

If you can help me fill out this survey. I’m giving away two 1-hour free consultation from those who participate.

Newsletter – November 16th, 2020

🆙 Facebook, Instagram and WhatsApp Updates

💳 WhatsApp Pay rolls out in India – people in India will be able to send money through WhatsApp now. You do need a debit card and bank account to send payments.

✏️ WhatsApp launched new disappearing messages option – you can now wipe out chat messages after seven days automatically.

🛍️ Tips for creating strong brand awareness – This Holiday season, make sure you follow Facebook’s 5 tips to improve your product awareness and best practices for your creatives.

💬 New Vanish mode for Messenger and Instagram – If you haven’t seen it yet, you can now send messages that disappear after they’re seen.

🛡️ Has you Facebook account been blocked recently – Go to this link to access Facebook support and get in contact with someone to help you. Via Andrew Foxwell, the chat availability has extended hours now.

😋 Facebook is suggesting emojis to reply with a comment on a post – Via Matt Navarra, Facebook is not letting you use emojis or recommending emojis to respond automatically within a post.

🎙️ Interviews with Digital Marketing Experts

💣 Interview with Patrick Wind – He has managed to generate +10MM in sales for businesses. Great tips on how to get new clients for your agency.

💣 Interview with Ayodeji Ademola – Great discussion about the exams, how to grow your business and tips to prepare as agency.
💣 Interview with Sal Kader – He is an ex-Facebook rep or Marketing expert for the MENA market. During his time there, he helped and managed over 2500 clients with their FB ads accounts. We discussed about how to prepare better for the exam.

💣 Interview with Raphael Chikwenze – He has 7 years of Digital Marketing. He specializes in training business owners on how to run ads. We had a really good talk, in case you missed it, you can watch it here.

Upcoming interviews:

💣 Interview with Yhennifer Mendes – Yhennifer is a community management expert and manages a few of the largest communities (such as ClickFunnels). Has her own agency and will be talking about the Facebook Community Mgm certification and best practices for managing a community for a product or company. Don’t miss it and join here.

📹 Video tutorials and live events

💡 Facebook Audiences – Check out our video on audiences, targeting and how to build you funnels with saved, custom and lookalike audiences on Facebook.

💡 Facebook Bidding Strategies – Lowest cost, Cost Cap and Bid Cap… what do they mean, how do they work? Watch this video.
💡 Facebook Campaign Structure – What goes where when setting up a campaign. Do you still have doubts about this topic? Watch this video

Upcoming live events:

💡 Live Question of the Week- we will be talking about the different types of buying methods within Facebook. It´ll be on Tuesday the 17th, don´t miss it.
💡 Live Class – normally we ask the community which topic would they like me to cover on the session and I explain it with full detail. It´ll take place on Wednesday the 18th. You should be able to watch it here.

🍭 Great community discussion in our group

👋 Ani Nizharadze shared great tips and more questions you can check out in this community post.

👋 These free documents shared by Frastika Geovani are amazing!!! Check them out to prepare for your media buying exam.
👋 Congrats to Anita Moss for passing the exam and getting certified.
👋 Where to learn Facebook ads for free??? We got over 47 comments and feedback from the community. Learn how here.

👋I am running a new live class this week. Make sure you vote and comment on the topic you would like me to cover.

Question of the Week

Reach and Frequency – This week’s questions is related to reach and frequency. What is the optimal frequency for this campaign.

Make sure you vote for the best answer.

Newsletter – November 9th, 2020

💻Facebook Pixel Scorecard

💸Facebook Bidding Strategies – Lowest Cost vs. Cost Cap vs Bid Cap

📲The Future of WhatsApp #commerce
🗳️ Groups are getting a Reddit-like voting system
📵 Need to free up WhatsApp storage space? Now it’s easier

#NoExcuseNovember

🎙️ Interviews coming up this week in our group

🏫 #QuestionOfTheWeek – Facebook Pixel

🤑 All of our practice questions are not at $97

💻 Facebook Pixel Scorecard

Want to see how your pixel events are doing… make sure to check out your Pixel Scorecard. This scorecard will show you everything you need to know about which pixels are working and which accounts need a quick fix.

💸 Facebook Bidding Strategies – Lowest Cost vs. Cost Cap vs Bid Cap
This is a topic that I get asked a ton on our group and see a lot of questions on it. During this week’s live Q&A, I recorded a couple of topics. One of the topics was Facebook bidding strategies.
Understand the differences between lowest cost, cost cap, bid cap… I edited that part of the video and you can watch it now on here.

📲 The future of WhatsApp #commerce
#chatCommerce is here. Look at this new cool video from WhatsApp that shows how WhatsApp is building new features to allow business owners to offer products directly within the platform. And also allow you to pay for services within the platform. Pretty cool right!

🗳️ Groups are getting a Reddit-like voting system
Not sure how I feel about this one but it seems like Facebook is testing a new way to allow users vote for comments. Just like it works on Reddit.Not sure how I feel about this one but it seems like Facebook is testing a new way to allow users vote for comments. Just like it works on Reddit. I think this might actually work. It’s a great way to push content up and allow the community to select the most valuable content and comments from different community members.

📵 Need to free up WhatsApp storage space? Now it’s easier
We’ve all been there. You storage is full 😞 What do you do know. You check and realize that WhatsApp is taking most of your phone space. They made it easier now to check and erase things. Check this post and see how to clean your data.

#NoExcuseNovemberChallenge

🎙️ Interviews coming up this week in our group
We have really cool interviews coming up this week. Make sure you set your reminders. These are the people I am interviewing this week:

💡Yhennifer Mendes – Nov 10th
We will be talking about the Facebook Community Management certification and best practices on managing communities and groups.

💡Patrick Wind – Nov 11th
Managing Director of AdsAccelerator.com, Facebook Expert and Forbes 30 under 30 member. Austrian Facebook & Instagram Ads Expert with 8 years of experience and over €3,000,000+ of Ad Spend.

💡Raphael Chikwenze – Nov 13th
Facebook expert and lead educator. We will go over best practicess for preparing for the exam and how to start your career in digital marketing.

Newsletter – October 5th, 2020

The Latests – Facebook, Instagram, and WhatsApp

🎄Instagram launched its Season For Shops

💬📱 Cross App Messaging – Instagram New DM
🎛️ New Account Center – Facebook, Instagram, and Messenger… probably WhatsApp coming soon
👨‍💻 Add your WhatsApp Business number to your Business Manager
🟡 New Facebook Blueprint Community Certification
🛑 Didn’t pass your exam… here is what you can do

🎄Instagram launched its Season For Shops
Instagram recently launched their new Season For Shops. You can add tags, collections, and shopping ads to directly within your Instagram account.Keep in mind that this feature is not available everywhere but if you already set up your Instagram Shopping account, you can probably start using this new feature and get ready for the Holidays.

💬📱 Cross App Messaging – Instagram New DM
Instagram recently made a huge update to its Instagram Direct Messages.

You will now be able to send messages across Instagram and Messenger seamlessly
Many new themes and backgrounds
New privacy controls
Enhanced reporting and block users across platforms

Facebook is slowly integrating more and more of its apps. Especially with the new Business Suite (check out last week’s announcement).

Check out the official announcement here.

🎛️ New Account Center – Facebook, Instagram, and Messenger… probably WhatsApp coming soon
As Facebook integrates more and more its platforms, they recently announced a new way to manage payments, credit cards, content posting, and more through their new Account Center.Facebook Pay will also slowly be rolled out to the Account Center. You will now be able to manage all of your accounts through the same place. I really hope they integrate WhatsApp quickly now.

👨‍💻 Add your WhatsApp Business number to your Business Manager
You should now be able to integrate or add your WhatsApp Business number through your Business Manager. Previously, you had to do it through your Page or directly on the Ads manager and had a ton of issues with clients.But… you can now add it directly within your Business Manager. Just go to your Business Manager > Business Settings > Accounts and you should now see the WhatsApp Accounts option.

🟡 New Facebook Blueprint Community Certification
Facebook recently launched its new Facebook Community Manager Blueprint Certification.The main focus of the certification is to support leaders who foster community and empower them to build, scale and connect their communities in a meaningful way.I was part of the pilot test and can say if you are running a community or group this might be worth doing. You can find more resources here: free online courses, study guide, and practice tests.

🛑 Didn’t pass your exam… here is what you can do
This one is a repeat from last week, but there are a bunch of posts about this in our group.First of all, you are not alone. For a lot of people, it usually takes 2-3 times to pass the exams and get certified. Especially if English is not your first language, you don’t necessarily use all types of FB tools and are not familiar with certain topics (e.g. reach and frequency buying, SDK…)Here is what you can do:

Write a list of topics that you feel like you are not comfortable with.
Go to Facebook Business Help Center and search for those topics.
Read the main help articles that Facebook has. This info is usually more updated, detailed, and better resource than going over the Blueprint courses.
As you read, go over the tools and try to implement some of the tactics or see how the tools work (even if you don’t launch ads)

This should help you familiarize yourself better and pass your next exam!

Newsletter – September 28th 2020

The latests: Facebook, Instagram & Whatsapp by Markeko

💣 20% text rule is gone
🎨 Facebook + Canva + Vimeo
📹 Free – Pro Tips Guide for Creators by Facebook
🛑 Didn’t pass your exam… here is what you can do
🗄️ Google New Tables

💣 20% text rule is gone

By now you’ve probably heard it, but the 20% text rule is gone as confirmed by various sources.

Not sure if this will create more spam on your feed but not need to follow this rule anymore. If you try to use the Text Overlay Tool it will no longer work.

🎨 Facebook + Canva + Vimeo

Via @ShaneCicero Facebook App Store is in beta testing Canva and VimeoCreative to include custom creatives directly into your Business Manager.

This is a great tool and way to make ads easier for you.

📹 Free – Pro Tips Guide for Creators by Facebook

Want to increase your content promotion and maximize your video content, check out this new guide published by Facebook.

Learn from the best and get your free guide here.

🛑 Didn’t pass your exam… here is what you can do
Teri Alexis recently wrote on our group a post on what to do if you fail your Facebook Blueprint exams.First of all, you are not alone. For a lot of people, it usually takes 2-3 times to pass the exams and get certified. Especially if English is not your first language, you don’t necessarily use all types of FB tools and are not familiar with certain topics (e.g. reach and frequency buying, SDK…)Here is what you can do:

Write a list of topics that you feel like you are not comfortable with
Go to Facebook Business Help Center and search for those topics
Read the main help articles that Facebook has. This info is usually more updated, detailed, and better resource than going over the Blueprint courses.
As you read, go over the tools and try to implement some of the tactics or see how the tools work (even if you don’t launch ads)

This should help you familiarize yourself better and pass your next exam!

🗄️ Google New Tables
Google recently launched its new Tables. A new tool for teams and businesses that combines the flexibility of a spreadsheet with the power of a database.

If you run reports on Excel, this might be a better way to run macros and work on them.

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